Sensors Startups
2 case studies with real revenue and traction data from sensors startups.
Crowley Carbon, founded in 2011, operates an IoT and software platform called Clarity that helps manufacturing plants optimize energy efficiency and operations. The company installs low-cost wireless sensors throughout factories and uses AI/ML to identify savings opportunities, operating in 4,000+ factories across 23 countries. The flagship customer alone generates $3M annual revenue while saving $100M annually, and the energy efficiency business alone now exceeds $100M in annual revenue.
Attraction is an industrial IoT and SaaS platform that helps frontline workers and maintenance managers predict and prevent machinery breakdowns through sensor monitoring and asset management software. The company grew from $10,000 MRR a year ago to $100,000 MRR today (10x growth), with 100 customers managing approximately 4,000 sensors across industries like aerospace. They raised a $3.7M seed round at a $15-20M valuation and are experiencing strong unit economics with 118% net dollar retention.