Habitualby Holger Sindbaek
Habitual was a habit-tracking iOS app built by designer-turned-engineer Holger Sindbaek after he couldn't find an existing app that met his needs following reading Atomic Habits. Despite Holger's track record with successful side projects (a solitaire game played 3M times monthly, a popular Mac calculator), Habitual failed commercially due to his underestimation of marketing's importance. He posted on Product Hunt on a Sunday and then had no marketing strategy, leaving the app "dead in the water" in a crowded market.
SaaSproduct-hunt-launchfreemiumvia Failory