Mixpanel Startups
2 case studies with real revenue and traction data from mixpanel startups.
Visible is a SaaS platform founded in 2014 that helps companies send investor updates and report KPIs to investors, team members, and stakeholders. Built originally as an internal tool at a venture fund, it now serves 600+ paying customers at $150/month, having just crossed $1M ARR with 200% YoY growth and exceptionally low 2.5% annual revenue churn. The company has raised $1.1M, maintains a lean 5-person distributed team, and has grown primarily through organic channels.
Rocket is a full-stack recruiting marketplace founded in late 2016 by Abhinav Agrawal that combines human recruiters with technology to help companies hire talent faster. The company charges a combination of subscription and performance-based fees (typically 20-30% of first-year salary), with customers averaging $80-100K annually and placing 100-1000+ employees per year. Growing from $600K in 2017 to $3M in 2018 to on-track $6M+ in 2019, Rocket has 100 customers, 30 team members, is cash flow positive, and is seeking a $7-10M Series A to expand to 5-10 new offices.