Mixpanel Startups
3 case studies with real revenue and traction data from mixpanel startups.
The Foundation is a 6-month SaaS education program founded by Dane Maxwell that teaches aspiring entrepreneurs how to build lucrative software companies from scratch. With approximately 1,400 students trained over four years and total revenue between $5-6 million, the program focuses on integrating emotional, logical, and physical development alongside business fundamentals. While less than 10% of students graduate with 10 paying customers within six months, 40% launch with at least one paying customer, and the program maintains an impressive 8/10 Net Promoter Score.
Visible is a SaaS platform founded in 2014 that helps companies send investor updates and report KPIs to investors, team members, and stakeholders. Built originally as an internal tool at a venture fund, it now serves 600+ paying customers at $150/month, having just crossed $1M ARR with 200% YoY growth and exceptionally low 2.5% annual revenue churn. The company has raised $1.1M, maintains a lean 5-person distributed team, and has grown primarily through organic channels.
Rocket is a full-stack recruiting marketplace founded in late 2016 by Abhinav Agrawal that combines human recruiters with technology to help companies hire talent faster. The company charges a combination of subscription and performance-based fees (typically 20-30% of first-year salary), with customers averaging $80-100K annually and placing 100-1000+ employees per year. Growing from $600K in 2017 to $3M in 2018 to on-track $6M+ in 2019, Rocket has 100 customers, 30 team members, is cash flow positive, and is seeking a $7-10M Series A to expand to 5-10 new offices.