GPS Startups

Foursquare transformed from a hot consumer social network (valued at $650M in 2013) into an enterprise location intelligence powerhouse under CEO Jeff Glick's leadership starting in 2016. The company monetized its 70,000 free developer community through a tiered SaaS licensing model based on API calls, with over 90% of revenue now coming from B2B customers including Fortune 500 companies, tech giants like Apple, Microsoft, Samsung, and ride-sharing platforms like Uber. Their Pilgrim technology, built on nearly 12 billion cumulative check-ins (7 million per day), enables contextual mobile marketing and real-time foot traffic analysis that has made Foursquare an essential infrastructure layer in apps across the globe.

Joel Simkhai bootstrapped Grindr into a global phenomenon starting in 2009 by leveraging the early potential of GPS-enabled iPhones to help gay men connect based on proximity. Despite having no background in coding or app design, he grew the app into one of the most popular dating apps in the world, though he later faced challenges with technical issues, safety concerns, and toxicity on the platform. After Grindr was sold, he launched Motto, another queer hookup app.