Box Startups

Showpad is an enterprise sales enablement platform founded in 2011 by PJ Broughton that helps marketing and sales teams manage content and deliver branded buyer experiences. Starting from a mobile-first approach to solve a client's trade show problem, Showpad grew to 1,000 paying customers across 50 countries with an average contract value of $30,000, reaching $30M ARR with 70% YoY growth and 130% net revenue retention.

Hurdler is a free mobile app founded in 2012 by Raj Paskar that helps independent workers (Uber drivers, Airbnb hosts, freelancers, real estate agents) manage their business finances in real time with an automated tax calculation engine. The company grew to over 100,000 users primarily through content marketing—creating high-value resources like tax deduction guides and then distributing them through community relationships. Revenue comes from value-added services like H&R Block tax filing partnerships and an API consumed by other financial institutions.