Pursuitby Case Kenny
Pursuit is a daily self-development email newsletter founded by Case Kenny with 172,000 subscribers that generates revenue through brand sponsorships at $30-40 per 1,000 opens. The company made approximately $100,000 in revenue last year and is projecting $800,000-$900,000 for 2019 through a diversified monetization strategy including sponsorships, events, and digital products. With just two team members in Chicago, Pursuit maintains a 39% open rate and 2% advertiser click-through rate by strategically managing advertiser frequency and only exposing subscribers to sponsors after 28 days of engagement.
Contentword-of-mouthsubscriptionvia Nathan Latka Podcast