The Sales Whisperer
Wes Schaefer founded The Sales Whisperer in 2006 with a simple philosophy: "marketing is just selling in print." With no website, no SEO knowledge, and no advertising budget, he bootstrapped a sales and marketing consultancy from scratch. Seven years into the business, he discovered Infusionsoft and realized he could build a substantial recurring revenue stream by becoming a certified partner, helping other entrepreneurs implement the platform while earning lifetime commissions.
Wes's genius was recognizing that entrepreneurs and business owners didn't just need software—they needed guidance, implementation, and ongoing support. He created tiered packages: a basic $9.99 Infusionsoft setup with five hours of support, a $2,000 Gold package, and a $3,000 Platinum package, all accessible via buycrmnow.com. On the monthly side, customers pay $200-$600+ depending on their needs, and Wes keeps 30% of recurring revenue as a Platinum Plus partner—earning roughly $90/month per $300/month customer. This generated approximately $30,000/month in passive income from his 300 active Infusionsoft customers alone.
Over 17 years, Wes signed up 500-600 customers to Infusionsoft, generating an estimated $120,000+ in monthly recurring revenue across his customer base—equivalent to a $7 million SaaS company valuation. He multiplied this impact by creating additional revenue streams: two published books on sales and Infusionsoft, 160+ podcast episodes at thesalespodcast.com, online training programs, and done-for-you consulting services. By October of the interview, he was on track to hit $40,000 in that month alone from Infusionsoft sales.
As Infusionsoft received $150+ million in venture funding, the company repeatedly changed its partner contracts, reducing affiliate benefits and frustrating top performers like Wes. Rather than complain, he diversified into HubSpot, Active Campaign, and Entrepreneur CRM, wrapping them in done-for-you services and all-you-can-eat support models inspired by WP Curve. This hedged his business against single-platform dependency while leveraging his 20+ years of CRM and database expertise.
The Sales Whisperer is generating approximately $500,000 annually through a diversified mix of Infusionsoft commissions, other CRM partnerships, consulting services, and thought leadership monetization (books, podcasts, training). Wes operates with no full-time staff, no coding experience required, and no advertising—purely through organic growth, affiliate relationships, and his reputation as a pragmatic, trusted advisor to entrepreneurs.
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