← Browse all studies

Partnerships for Agency Startups

How 10 agency companies used partnerships to get traction. Real revenue data, growth timelines, and replicable strategies.

10
Case Studies
$12k
Avg MRR (n=1)
$12k
Highest MRR
0%
$50k+ Hit Rate

Pricing Models

How They Got First Customers

Uber - serendipitous meeting at TED conference afterparty in taxi cab, followed by transparency about arbitrage exploit in Uber's referral program1
Direct outreach/connection - a company they had a connection to asked them if they could design office chairs1

Agency Companies Using Partnerships

Outbound Creativeby Jake Jorgerman

Outbound Creative is a Denver-based agency founded by Jake Jorgerman in July 2015 that helps consulting firms and agencies win high-value clients through personalized outreach campaigns combining physical mail, email, and personalized video. The company charges monthly retainers of $2,000-$4,000 plus commission, currently generating $11,500 MRR from 5 retainer clients and aiming for $500,000 in annual revenue in 2016.

Agencypartnershipssubscriptionvia Nathan Latka Podcast
$12k/mo
IDEOby David Kelley

IDEO is a design agency founded by David Kelley that has helped dozens of companies design innovative products, starting with Apple's first computer mouse in 1980. The firm emphasizes using design thinking principles, diverse perspectives, and cross-functional collaboration to solve complex problems. David also co-founded Stanford's d.school to teach design-based problem solving to students.

Agencypartnershipsvia How I Built This
Austin Artificial Intelligenceby Robert Corwin

Austin Artificial Intelligence is a data science, ML, and AI services firm founded by Robert Corwin in 2021 after he left the hedge fund space. The company operates a packaged services model, deploying pods of data scientists (typically a senior data scientist, mid-level engineer, and junior resources) to solve business problems for clients in technology, financial, and industrial sectors. They raised an angel investment from Silicon Partners in 2021 and are currently working with seven customers, focusing on practical business results rather than selling frameworks as panaceas.

Agencypartnershipsothervia Nathan Latka Podcast
The Ozder Group / LaConaby Elizabeth Ozder

Elizabeth Ozder runs a 10-year-old consulting firm (The Ozder Group) specializing in media strategy and digital transformation, while also serving as head of revenue at LaCona, a content management platform powering 150 million unique monthly users across 60% of local markets. She advises legacy media brands and publishers on navigating the shift from scale-based ad models to subscription and engaged audience models, with clients including AOL, Univision, Associated Press, and others.

Agencypartnershipssubscriptionvia Nathan Latka Podcast
Green Room Creativeby Anise Onyando

Anise Onyando founded Green Room Creative, a digital growth agency serving early-stage and mid-sized companies. The agency grew from $700k in revenue last year to a projected $1.5M+ this year by synthesizing creative production, paid media strategy, and consulting to drive conversions rather than impressions. Anise survived end-stage kidney failure at 24 (receiving a transplant from his father) and has built the agency while maintaining 5-6 hours of sleep nightly and full energy.

Agencypartnershipsothervia Nathan Latka Podcast
Verbal Plus Visualby Anshay Bhatia

Verbal Plus Visual is a digital agency founded by Anshay Bhatia in 2009 that specializes in e-commerce strategy, design, development, and optimization for innovative brands. The company grew from $150k in first-year revenue to low seven figures by 2015 with a healthy 20% net margin, and has become a premier Shopify partner. Their growth is driven primarily through strategic partnerships with complementary agencies and inbound leads from their strong portfolio.

Agencypartnershipsothervia Nathan Latka Podcast
Haz Designby Tracy Hazard

Haz Design is a product design agency founded by Tracy Hazard and her husband Tom that has co-designed over 250 consumer products generating over $1 billion in retail sales. Their flagship product, an office chair launched in Costco around 2010, has sold over 1 million units and generated approximately $1 million in combined fees and royalties. The business operates on a retainer-plus-royalty model, with monthly fees ($10,000-$20,000) covering costs and 2-3% royalties on product sales, achieving an 86% success rate for products launched in the last 10 years.

Agencypartnershipssubscriptionvia Nathan Latka Podcast
The Sales Whispererby Wes Schaefer

The Sales Whisperer, founded by Wes Schaefer in 2006, is a sales and marketing agency that generates approximately $500k annually by helping entrepreneurs implement CRM systems and sales strategies. Wes has built a recurring revenue business through Infusionsoft affiliate partnerships, earning $30k-$40k monthly in passive commissions from 300+ active customers, while diversifying into HubSpot, Active Campaign, and done-for-you support services.

Agencypartnershipssubscriptionvia Nathan Latka Podcast
Thrive Digitalby Jonathan Becker

Thrive Digital is a performance marketing agency founded by Jonathan Becker that has grown from a 10-person Vancouver-based consultancy to 130 employees managing approximately $500 million in annual ad spend. The company got its breakthrough when Becker transparently disclosed an arbitrage exploit he had discovered in Uber's referral program at a TED conference afterparty, which led to Uber hiring them to fix the vulnerability and then employing them for 10 years. Today, Thrive works with major brands like Asana, Square, Masterclass, and Tempurpedic, focusing on sophisticated creative testing, attribution modeling, and channel diversification as core growth levers.

Agencypartnershipsvia Lennys Podcast
China Ecom Boostby Matt Kowalak

China Ecom Boost is an agency founded by Matt Kowalak that helps manufacturers, product companies, and celebrities navigate and market themselves in the Chinese market. The company leverages deep expertise in Chinese supply chains and evolving commerce dynamics to facilitate business expansion. Matt has undergone a major re-evaluation of his business model to focus on the vast opportunities he sees in China.

Agencypartnershipsvia Tropical MBA

Partnerships in Other Categories

All Partnerships StudiesAll Agency StudiesGrowth Channel AnalysisBrowse All