Omelette
Omelette is a creative agency operating out of a stunning complex in Culver City, California, with 80 employees spanning Los Angeles and a satellite office in Seattle. The agency works with an impressive roster of global brands—Red Bull, Coca-Cola, Microsoft, Pokemon, AT&T, and Bravo—creating branded video content and social media strategies. Rather than being a traditional startup, Omelette represents the modern evolution of Hollywood creative work, born from the disruption of traditional TV and film models by social media.
Ty Stafford, the 27-year-old Forbes 30 Under 30 marketer now heading Omelette's content strategy, articulates the agency's core challenge: "making brand lovers into can lovers." For Red Bull, this meant pivoting from the brand's iconic high-energy action sports content to content that drives actual sales conversions. The strategy involves rigorous testing on Facebook, measuring organic performance through impressions and engagement metrics before scaling with paid spend. Ty targets 100,000 views per day as a successful benchmark, emphasizing reach over frequency to maintain content quality and brand integrity.
Omelette operates on performance-based retainer contracts. For Red Bull's year-long engagement, the agency receives high six-figure compensation for a specified volume of video content that fluctuates based on performance metrics. As Ty explains, hitting performance targets unlocks additional budget tiers—"It's like a video game. And that's what kind of makes it fun is that you to level up." Individual video production costs are kept under $1,000 to maintain profitability, with small cross-functional teams handling creative, strategy, and in-house production.
Ty joined Omelette because of the creative caliber of the team itself, noting that "not only on paper, are they awesome? But like the team itself is just full of something just incredible, awesome people." The agency operates with about 20 active client projects at any given time, ranging from new business to wrap-ups. The shift toward branded content has enabled former Hollywood executives to break free from traditional career ladders—no longer waiting until age 30 to direct, creators can now test ideas and prove themselves through social content.
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