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Enterprise Direct Sales for Agency Startups

How 31 agency companies used enterprise direct sales to get traction. Real revenue data, growth timelines, and replicable strategies.

31
Case Studies
$323k
Avg MRR (n=8)
$1.2M
Highest MRR
63%
$50k+ Hit Rate

How They Got First Customers

Picked up a few clients in the $10 million+ revenue range after leaving Adventure Underwear1
Google - embedded team1
Existing network from Warren's prior performance marketing background and pre-launch planning1
Direct outreach to potential clients needing media buying services1
Direct outreach from former client of previous employer willing to pay to continue political advertising work1
Direct outreach - someone asked him to build a website, then he pivoted to Facebook ads services1
Cold calling - Nancy called NASA, Tandem (now HP), and Apple directly to win contracts as an early Macintosh design service provider.1

Agency Companies Using Enterprise Direct Sales

Gym Launch / Acquisitionby Leila Hormozi

Leila Hormozi went from broke at 22 to generating $1,200,000 per month by age 23 by building Gym Launch, a service that helped gym owners acquire clients. She scaled the business to $15M in 12 months and later evolved it into Acquisition.com, focusing on high-ticket workshops and business consulting.

Agencyenterprise-direct-salesvia My First Million
$1.2M/mo
MP (HR Services Company)by Jason

MP is a 17-year-old bootstrapped HR services company that started as a pure payroll provider in 2003 but pivoted in 2012 to become an iSOLVE HCM implementation and services partner. They now serve 1,300+ clients across ~40,000 employee seats with a pricing model of $8-$40 per employee per month, generating $650k MRR ($10M ARR projected for 2021) while maintaining 8% net profit margins. Founded and wholly owned by Jason, the company employs 70 people (12 AEs, 5 SDRs, 2 customer success team members, zero engineers) and breaks even on customer acquisition at the 20-month mark with strong 6+ year customer lifetime value.

Agencyenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$650k/mo
Vector Media Groupby Matt Weinberg

Vector Media Group is a bootstrapped web development and digital marketing agency founded by Matt Weinberg in high school around 2000, initially as a computer repair service before pivoting to web design and online marketing. Now 32 employees strong and generating $6 million in annual revenue, the company serves enterprise clients including Google, the Associated Press, and Columbia University, offering web development, design, branding, and ad spend management services. The agency has been on the Inc. 5,000 list for three consecutive years and has been profitable every month since inception without taking outside funding.

Agencyenterprise-direct-salesothervia Nathan Latka Podcast
$500k/mo
Harris Mediaby Vincent Harris

Harris Media is a digital agency founded by Vincent Harris in his dorm room that provides comprehensive digital communications and strategy services for political campaigns and advocacy organizations. Operating with approximately 35 employees and 25 clients on retainer, the agency generates over $1.2M annually by managing websites, social media, video production, online advertising, and email marketing campaigns. The agency's primary revenue driver is email fundraising, which accounts for 70-90% of online donations for clients like Senator Rand Paul.

Agencyenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$125k/mo
I'm Scalableby Justin Brooke

I'm Scalable is a digital marketing agency founded by Justin Brooke in August 2011 that manages online advertising campaigns for high-level clients including Trump University, Russell Brunson, and Stansbury Research. Operating as a lean team (primarily himself with contractors as needed), Justin manages approximately $1.5 million in monthly ad spend across clients and earns 5-15% commission on those budgets, generating over $90,000 in monthly revenue. The agency recently transitioned from struggling to reach $100K/month to rapidly scaling to $1.5M in managed spend, with plans to expand into media and content networks to capture higher margins.

Agencyenterprise-direct-salesusage-basedvia Nathan Latka Podcast
$90k/mo
GMR Web Teamby AJ Prasad

AJ Prasad founded GMR Web Team, a digital marketing agency doing $150,000/month ($1.8M ARR projected for 2015) with a 90%+ retention rate. He built the agency on a foundation of selective customer acquisition and full-service execution, with 11 staff in Orange County and 90 in India. The business operates on a recurring $4,000 average monthly retainer model, achieving high profitability through offshore operations.

Agencyenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$13k/mo
Amplify Corporationby Nehal Kazim

Nehal Kazim founded Amplify Corporation, a Toronto-based paid advertising agency, while still in university at age 22. Starting with $250/month retainer clients, he systematically increased prices and improved service quality, growing the agency to $300,000 in revenue in 2015 while managing $30,000-$50,000 in monthly ad spend across clients. The business operates as a cash flow engine to fund his personal development and information products.

Agencyenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$4k/mo
Systemized.lyby David Abrams

Systemized.ly is a boutique marketing automation and systems consulting agency founded by David Abrams in 2014. The agency builds custom high-end funnels and marketing systems, charging $5,000-$20,000 per project, and generated $35,000 in October with a mix of professional services and recurring consulting packages. David intentionally keeps the team small (8 people, mix of full-time and contractors) and operates at a 40% cost-to-revenue ratio to maintain profitability while reinvesting in building scalable software products like Demio, a webinar platform launching in beta.

Agencyenterprise-direct-salesone-timevia Nathan Latka Podcast
$3k/mo
Growth Eraby Andrew Jacoby

Growth Era is an outbound sales agency founded by Andrew Jacoby that specializes in deploying Sales Development Representatives (SDRs) to drive business growth. The company focuses on crafting compelling value propositions and implementing risk reversal strategies to boost conversion rates. Andrew emphasizes building recurring revenue services and maintaining high moral and ethical standards in business operations.

Agencyenterprise-direct-salessubscriptionvia Tropical MBA
Lower Streetby Harry Morton

Lower Street is a podcast production service founded by Harry Morton that pivoted from a low-cost productized service model to targeting upmarket enterprise clients. The pivot has driven significant growth, achieving low to mid seven-figure annual revenue with a team of over 20. Morton emphasizes the importance of building a strong network, company culture, financial management, and strategically incorporating AI to stay ahead of commoditization.

Agencyenterprise-direct-salesvia Tropical MBA
Bloom Growth

Bloom Growth is a B2B SaaS growth agency founded by someone with experience at Andreessen Horowitz and roles at companies like Planet Labs and Zora. The founder presents a contrarian thesis that SDRs should be treated as brand marketers and integrated with demand-gen efforts to reduce CAC by 20-40% and increase pipeline velocity. They offer free marketing strategy workshops and operate the Pipeline Superheroes Podcast.

Agencyenterprise-direct-salesvia Nathan Latka Podcast
Vaporwareby Dan Moore

Vaporware is a B2B SaaS consultancy founded in 2013 that helps entrepreneurs take their ideas to market using lean practices and fixed-budget, flexible-scope projects. The agency operates with specialized pods (product manager, designer, and developers) to build MVPs and test specific hypotheses, with projects ranging from $25K to $100K+. As of 2019, the agency had 8 employees and generated $1.2M in annual revenue, offering unique benefits like 40-hour work weeks and revenue-sharing programs.

Agencyenterprise-direct-salesone-timevia Nathan Latka Podcast
Vandexby Kevin Hobbs

Vandex is a blockchain consulting agency founded in 2013 by Kevin Hobbs and Lisa Chang that helps companies build blockchain solutions and conduct token sales. The company has grown to 42 full-time employees and generated $3.2M in revenue over the past 12 months from dozens of clients including Fortune 100/500 companies, government institutions, and banks. They're expanding into SaaS with Ether Party, a no-code smart contract platform, which has 4,000 people on its waitlist and is planning to launch a securitized token offering as their first equity product.

Agencyenterprise-direct-salesothervia Nathan Latka Podcast
Turner Creativeby James Turner

James Turner is a conversion rate optimization consultant and copywriter who started Turner Creative in 2014 after his instructional design job relocated. By June 2016, he was running a solo consultancy generating around $45,000 annually, working with 2-3 clients on $10,000 three-month retainers. He was simultaneously launching Snap Copy, a conversion-focused copywriting agency with partner Leanna Patch.

Agencyenterprise-direct-salesothervia Nathan Latka Podcast
Ad Quadrantby Warren Jolly

Ad Quadrant is a performance marketing agency founded by serial entrepreneur Warren Jolly in April 2014. The company specializes in managing social advertising campaigns for brands, taking a percentage of ad spend (typically 20%) or fixed payout per action. In its first year (2014), Ad Quadrant generated $4 million in revenue through careful pre-planning and leveraging Warren's existing network, growing to $15 million in 2015 with 35+ customers and 33 employees.

Agencyenterprise-direct-salesusage-basedvia Nathan Latka Podcast
John Ruland's Executive Gifting Companyby John Ruland

John Ruland is the #1 distributor among 1.5 million for Cutco Cutlery. Starting as a 20-year-old intern, he built a corporate gifting and consulting business around 'radical generosity'—helping executives strengthen relationships through high-end gifts. His company works with Fortune 500 brands and pro sports teams (25+ clients), creating custom gifts like Bluetooth speakers from Wrigley Field's historic wood, generating hundreds of dollars per gift in revenue.

Agencyenterprise-direct-salesothervia Nathan Latka Podcast
Web Fourby Kevin Getch

Web Four is a creative and digital marketing agency founded in 2009 by Kevin Getch that went from $30,000 in first-year revenue to $1.3 million in 2015 with consistent 30-50% year-over-year growth. The agency serves 50-70 customers with a mix of project-based web design ($10,000 average) and recurring retainer marketing services ($2,000-$5,000 monthly), operating with a team of 14 full-time employees based in Vancouver, Washington.

Agencyenterprise-direct-salessubscriptionvia Nathan Latka Podcast
Amplify Relationsby Brian Baderra

Brian Baderra founded Amplify Relations (originally Grassroots 2.0) in 2009 at age 19 after being laid off from a political ad agency, bootstrapping the startup on student loans with his first client being a former employer client offering a few hundred dollars monthly. The company grew to 13 full-time employees and nearly $2 million in revenue by 2015, specializing in high-margin political campaigns, robocalls, and mass-market advertising for political entities, corporations, and startups. Their differentiation came from licensing a robocall system from Canada that yielded 90% margins on certain projects, while positioning themselves as a full-service agency of record.

Agencyenterprise-direct-salesothervia Nathan Latka Podcast
ZynePakby Kim Kaup

ZynePak is a custom publication and VIP merchandise agency founded in 2011 by Kim Kaup that creates exclusive fan packages for entertainers, brands, and celebrities. Starting with $600,000 in revenue in 2011, the company grew to $2.8M by 2015 and appeared on Shark Tank, receiving offers from four out of five sharks (though ultimately declining to accept). They work with major artists like Justin Bieber, Shawn Mendes, Katy Perry, and sports teams like the Boston Red Sox and New York Mets, operating on a B2B wholesale model with 20-35% gross margins.

Agencyenterprise-direct-salesothervia Nathan Latka Podcast
InVespby Khalid Salid

Khalid Salid founded InVesp in 2006, a conversion optimization consulting agency that helps enterprise clients like eBay, O'Reilly, 3M, and Dish Network increase online revenue. Starting with $15-20K in first year revenue while maintaining a $100K+ corporate salary, the company grew to over $1 million by 2011 through high-touch consulting ($8,000+/month retainers averaging 15-24 months). By 2016, Khalid decided to transition the business into a SaaS platform offering A/B testing, heatmaps, video recording, and analytics to compete in the conversion optimization software space.

Agencyenterprise-direct-salessubscriptionvia Nathan Latka Podcast
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