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subscription Startups

1348 case studies with real revenue and traction data from subscription startups.

1348
Case Studies
$466k
Avg MRR
$2.6M
Highest MRR
13
With Revenue Data
log Sentinelby Bozidar Bojanoff

log Sentinel is a B2B SaaS platform launched in 2017 that provides immutable audit trails using blockchain technology to prevent log tampering by administrators or internal actors. Growing from zero revenue to $4,000 MRR with 20 customers at an average of $200/month, the company has raised $110,000 and achieved zero churn, with half their customers coming through inbound organic search.

SaaSseosubscriptionvia Nathan Latka Podcast
$4k/mo
Passage Waysby Perun Shada

Passage Ways launched Onboard in 2014, a SaaS platform for secure board collaboration and information sharing on mobile devices and tablets. The company has grown to over 1,000 enterprise customers with a $7,000 average contract value and $7 million ARR, growing 60-70% year-over-year with 109% net revenue retention. Founded by Perun Shada (who started the legacy OnSemple employee collaboration product in 2003), the company raised $5 million in equity capital and employs 100 people across Indiana, Canada, and the UK.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
Thousand Eyesby Mohit Lad

Thousand Eyes, founded in 2010 on a $1M NSF grant, provides network intelligence and digital experience monitoring for enterprise customers. The company now has 250 employees, 500+ customers with an average contract value of $100K, and exceptional net revenue retention of 130-140%. With revenue since year one and a disciplined approach to capital deployment, they are targeting IPO readiness in 2-2.5 years.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
Active Trackby Anton Zidler

Active Track is an employee monitoring and productivity measurement SaaS founded in 2011 by Anton Zidler. The company has bootstrapped to $378k MRR ($4.536M ARR) with 4,456 customers paying an average of $85-87/month, growing 56% year-over-year. Their primary growth driver is a freemium model that converts 33% of website visitors to accounts and 34% of active users to paying customers, supported by a 13-person sales and marketing team.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$378k/mo
UrbanHireby Nathan Kamstra, Benson

UrbanHire is a recruitment SaaS platform founded in 2016 focused on bulk hiring for high-turnover industries like banking. Currently generating ~$70k MRR from 168 paying customers out of 3,600 total users, with 80% retention. The company is pivoting from pure SaaS to an insurance broker model with tech components, targeting Indonesian mid-market companies with integrated HRIS and benefits administration services.

SaaSothersubscriptionvia Nathan Latka Podcast
$70k/mo
Channel Grabberby Mike Morgan

Channel Grabber is a multi-channel e-commerce SaaS platform founded in 2012 that helps online retailers manage sales across eBay, Amazon, Etsy, and Walmart from a single dashboard. After reaching a plateau, Mike Morgan took over as CEO in April 2017 and drove a 33% year-on-year growth by investing heavily in product development and content marketing, scaling from 85k to 110k MRR and acquiring 800 customers. The company is bootstrapped with $400k in venture debt and is targeting cash flow positivity while preparing a funding round of up to $3M at a $6-9M pre-money valuation.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
$110k/mo
Informby Michael Ozalparti

Michael Ozalparti founded Inform in 2018 as a SaaS pivot from his professional services company Sabazo, which grew to $1M ARR over five years. Inform is a learning management system targeting hospitality enterprises, differentiated by bundled, high-quality video and text-based training content. The company is bootstrapped with $200k saved from Sabazo and is currently in beta with pre-revenue status.

SaaSothersubscriptionvia Nathan Latka Podcast
Inspection Expertby Jeff Kope

Inspection Expert, founded in 2004 by mechanical engineer Jeff Kope, helps precision manufacturers automate quality inspection processes by converting CAD models into digital checklists. The company achieved $3.1M ARR serving 2,000 customers with an 8% annual revenue churn, growing from $180k/month a year prior. After 14 years of bootstrapped growth, Kope sold the company to IdeaGen for approximately $9.3M (3x ARR).

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$258k/mo
ReviewProby RJ Freelander

ReviewPro is a B2B SaaS platform for guest intelligence in the hotel industry, founded in 2008 by RJ Freelander. The company works with 45,000 hotel locations across 150 countries with a $15M ARR run rate (1.2M MRR) and 30% YoY growth. In 2016, Shiji acquired 80% of the company for approximately $28M, with RJ remaining as CEO to continue scaling the business.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
$1.2M/mo
Fund Appsby Andrew White

Fund Apps is a bootstrapped RegTech SaaS platform founded in 2010 that provides compliance monitoring services to investment managers and hedge funds across 95 countries, monitoring over $6 trillion in assets daily. With 45 clients and ~$10M ARR (up from ~$5M a year ago), the company has achieved 100% net revenue retention while maintaining a lean, inbound-driven sales model with 91% new customer revenue and minimal expansion.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
OrderMarkby Alex Cantree

OrderMark, founded by 26-year-old Alex Cantree in January 2017, solves the problem of managing multiple online ordering platforms for restaurants by consolidating them into a single dashboard and printer. Starting from $1,500/month in November 2017, the company grew to $100,000/month in revenue with 1,000 paying restaurants averaging $100-150/month, achieving less than 2% monthly churn. The company has raised $12.6 million in capital (including a $9.5 million Series A in September) and employs 60 people across LA and Denver.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$100k/mo
Visibleby Mike Proust

Visible is a SaaS platform founded in 2014 that helps companies send investor updates and report KPIs to investors, team members, and stakeholders. Built originally as an internal tool at a venture fund, it now serves 600+ paying customers at $150/month, having just crossed $1M ARR with 200% YoY growth and exceptionally low 2.5% annual revenue churn. The company has raised $1.1M, maintains a lean 5-person distributed team, and has grown primarily through organic channels.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$90k/mo
Faradayby Andy Ross Missle

Faraday is an AI-powered SaaS platform founded in 2012 that helps e-commerce and consumer brands predict customer behavior to drive lead generation, conversion, and lifetime value. Operating with a high-touch, enterprise sales model, the company has grown to 60 enterprise clients with an average contract value of ~$100k, generating approximately $6 million in ARR with $7.1 million raised to date.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
FindCRAby Ben Loli

FindCRA, launched in 2017, is a SaaS platform helping local banks comply with the Community Reinvestment Act by identifying qualified nonprofits for community investments. After pivoting from a high-touch agency model in 2016, the company now offers a data-driven, scalable platform with three pricing tiers ($1,250-$5,000 annually). With 11 banks currently using the platform and $14-15k ARR, they've raised $900,000 and operate a 3-person team based in Louisville, Kentucky.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
Benevityby Brian DeLottenville

Benevity is a B2B SaaS platform founded in 2008 that helps Fortune 1000 companies manage employee giving, volunteering, and grants programs. With 450 enterprise customers averaging $100k ACV and ~$45M ARR (50% from SaaS), the company has achieved 98% customer retention, 120%+ net revenue retention, and 47% YoY growth, primarily driven by word-of-mouth referrals and low CAC from strong service delivery.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
Parrot QAby Jake Kring

Parrot QA is a codeless cloud-based functional testing platform launched in 2016 by Jake Kring as a side project while running Scripted. With 5 paying customers generating $500/month in MRR, Jake acquired them primarily through Facebook ads at a $1,000 customer acquisition cost. Though the product recently found product-market fit, Jake continues to run it slowly as a side business while focusing primarily on his e-commerce SaaS venture, Skylight Frame.

SaaSpaid-adssubscriptionvia Nathan Latka Podcast
$500/mo
Odooby Fabian Pincas

Odoo started in 2005 as a services company and pivoted to SaaS in 2010 with a €4M ($12M total raised) investment. The company now serves 11,000 paying customers (4M+ free users) generating $2.6M MRR ($31.2M ARR SaaS + $9M professional services), achieving 110% net revenue retention through an integrated suite of business applications (CRM, accounting, inventory, etc.) with a unique pricing model combining per-user and per-app fees.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$2.6M/mo
Kumo

Kumo is a full-stack e-commerce platform founded in 2015 serving 350+ mid-market and enterprise brands internationally. The company operates on a hybrid pricing model combining setup fees (€20-50K) and revenue sharing (1-3% of GMV), processing €35-40M in annual transaction volume and generating €5M ARR (up from €1.5M a year prior). With a team of 80 across Dublin, Italy, and remote locations, Kumo is pursuing channel partnerships while maintaining a strong direct sales motion with 6-12 month customer payback periods.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$410k/mo
OrangeScape / Kisflowby Suresh Sambandham

OrangeScape launched Kisflow in 2012 as a no-code workflow automation platform for enterprise work management. The company grew to 10,000 total customers (1,500 paying) with a $9M ARR run rate through organic SEO dominance (3,000+ ranked keywords) and strategic paid channels. Operating at 125% net revenue retention and 1.8% monthly churn with 4-6 month payback periods, Kisflow has remained profitable for 3+ years after bootstrapping following a $1M seed in 2012.

SaaSseosubscriptionvia Nathan Latka Podcast
$750k/mo
Skyhiveby Sean Hinton

Skyhive is a machine learning-powered competency discovery tool founded by Sean Hinton that helps enterprises understand workforce capabilities, identify skill gaps, and create upskilling pathways. Launched in April 2017, the company scaled from zero to 17 enterprise customers generating ~$85k/month in revenue through inbound leads and the Singularity University network. The company raised $1.5M CAD in seed funding and expects to reach profitability in Q3 2019.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$85k/mo
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