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Own Pain Startups

1659 companies built from own pain. Founded to solve a problem the founder personally experienced.

1659
Companies
$364k
Avg MRR
$25.0M
Top MRR
481
With MRR Data

How They Grew

word of mouth426 (26%)
content marketing235 (14%)
enterprise direct sales147 (9%)
product led growth135 (8%)
partnerships130 (8%)
seo71 (4%)
cold email66 (4%)
product hunt launch58 (3%)

Pricing Models

subscription808 (49%)
freemium134 (8%)
one-time119 (7%)
usage-based80 (5%)
free38 (2%)
commission6 (0%)
commission-based2 (0%)
revenue-share1 (0%)
mixed1 (0%)
income-share-agreement1 (0%)
hybrid1 (0%)
consumption-based1 (0%)

Companies (1659)

Dory Clark (Personal Brand/Author)by Dory Clark

Dory Clark is a bestselling author, keynote speaker, and business consultant who successfully diversified her revenue from consulting into a multi-stream business including book sales, speaking engagements, and coaching. Starting with her first paid speaking gig of $5,000 in 2013 for her book 'Reinventing You,' she scaled to delivering 59-61 talks annually and generating $125,000-$150,000 from speaking alone in 2015, while her books have sold over 30,000 copies (Reinventing You) and 6,000+ copies (Stand Out) within months of launch.

Contentword-of-mouthsubscriptionvia Nathan Latka Podcast
Forever Joblessby Billy Murphy

Billy Murphy built Forever Jobless into a content platform with 96,000 Instagram followers by organizing shout-for-shout cross-promotion groups and direct outreach to influencers. He converted his Instagram audience into a 26,000-person email list and launched an Instagram course at $397 one-time payment, generating $20,000-$30,000 in revenue in August alone. His strategy demonstrates how organic Instagram growth through peer promotion can be significantly more cost-effective than paid advertising.

Contentword-of-mouthone-timevia Nathan Latka Podcast
Dueby Murray Newlands

Due is an online invoicing and time-tracking platform founded by Murray Newlands that helps freelancers and small businesses manage invoices and get paid. After just three months, the company had 75,000 registered users with over 500 paying customers, primarily acquired through content marketing including a 7,000-word freelancer guide and strategic media placements on Entrepreneur, TechCrunch, and Time. The team is bootstrapped, self-funded, and focused on building partnerships and differentiating features before a full market launch.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
Young Entrepreneurial Council (YEC)by Scott Gerber

Scott Gerber founded the Young Entrepreneurial Council (YEC), an invitation-only membership organization with 1,600+ vetted entrepreneurs from companies collectively generating $13 billion in revenue with $9 billion in venture capital backing. The organization maintains exceptional 90%+ annual retention by focusing on highly personalized, human-centric member experiences including curated networking, quarterly check-ins, and proactive value delivery rather than growth-hacking metrics.

Othercommunitysubscriptionvia Nathan Latka Podcast
CopywritingCourse.comby Neville Medhora

Neville Medhora built CopywritingCourse.com to teach email copywriting after discovering its transformative power while running HouseOfRave.com, an e-commerce business. His first compelling email generated 120 orders in two hours from a list of 7,500 people, convincing him of copywriting's ROI. Today, CopywritingCourse.com has grown to 21,000 email subscribers, with Neville focused on list-building as his primary growth lever.

SaaScontent-marketingvia Nathan Latka Podcast
The One Thingby Jay Papasan

Jay Papasan and Gary Keller launched 'The One Thing' book with a concentrated, strategic month-long campaign that sold 27,000 copies in a single week, exceeding their 20,000-copy best-seller threshold. They leveraged three core channels: their internal network of 4,300 real estate agents, an email list of 35,000+ subscribers built on permission-based marketing, and 35 live training events across locations that reached approximately 16,000 people. The book achieved sustained growth year-over-year with sales up 43% in July and 26% annually, driven by word-of-mouth and timeless content strategy rather than short-term promotional tactics.

Contentword-of-mouthone-timevia Nathan Latka Podcast
Morgan James Publishingby David Hancock

Morgan James Publishing is a hybrid traditional/self-publishing house founded by David Hancock that focuses on entrepreneurial authors. The company publishes approximately 135 titles per year from over 5,000 submissions, with a business model that pays authors 20-30% on physical book sales and 50-50 splits on ebooks. Notable authors published include Jeff Walker (Launch), Joel Combs (The AdSense Code), and Brendan Burchard (The Millionaire Messenger).

Otherpartnershipsothervia Nathan Latka Podcast
iStabilizerby Noah Rasheta

Noah Rasheta built iStabilizer, a smartphone and tablet accessories company, after struggling to film his young son at the park with his iPhone 3GS. Starting with a universal smartphone tripod adapter costing $1 to make and retailing for $19.95, he grew the business from $60-70K in first-year revenue to $400-500K after landing a Walmart deal. Today the company has 15 SKUs and generates significant revenue from major retailers like AT&T Wireless ($600K annually) and Walmart ($400K annually), with 75% of revenue from retail partnerships and 25% from online sales.

Hardwarepartnershipsone-timevia Nathan Latka Podcast
Jordan Gray Consultingby Jordan Gray

Jordan Gray is a sex and relationship coach who built a seven-figure business primarily through content marketing and syndication. Over 2.5 years, he wrote 10 books and ~250 articles, syndicating 180+ pieces across major publications (Entrepreneur.com, Cosmo, Thought Catalog) that funnel traffic back to his website where customers discover his $97 Supercharge Your Sex Life video course.

SaaScontent-marketingone-timevia Nathan Latka Podcast
Tai Lopez (Personal Brand / Knowledge Society)by Tai Lopez

Tai Lopez built a personal brand empire offering the 67 Steps and Knowledge Society programs to teach decision-making and lifestyle optimization. Starting with a free beta to thousands of users, he tested at $4.95, then scaled to $67/month through his PVP formula (Plan/Strategy, Virality, Paid advertising), reaching 500 million views in six months with 70% penetration among his target demographic of 14-25 year-olds.

Otherpaid-adssubscriptionvia Nathan Latka Podcast
Crazy Egg / KISSmetrics / QuickSproutby Heathen Shaw

Heathen Shaw built three SaaS companies: self-funded Crazy Egg (heatmaps for website analytics since 2005), venture-backed KISSmetrics (customer analytics), and QuickSprout (content marketing software and services marketplace). QuickSprout generates 600-700k monthly visits through content marketing, with an email list exceeding 100,000 subscribers, and converts traffic to email at 2-8% rates before monetizing through approved marketing services partnerships and upcoming software tools.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
Owlerby Jim Fowler

Jim Fowler is a serial entrepreneur who built Jigsaw, a business data company, from 2003 and sold it to Salesforce in 2010 for $175 million (with a $25 million earnout). The company had $17-18 million in annual revenue the prior year with a $25 million run rate at the time of sale and was already cash flow positive. He is now the founder of Owler, a free competitive intelligence tool that tracks over 13 million companies using a crowdsourced model.

SaaSotherfreemiumvia Nathan Latka Podcast
Jeff Bullis (Personal Brand/Blog)by Jeff Bullis

Jeff Bullis built a personal brand and content empire by consistently blogging 5 times per week while working a full-time day job at a digital agency, waking up at 4:30 AM for 4 years to fuel his passion. He grew his blog to 250,000 unique monthly visitors, 70,000 email subscribers, and 350,000 Twitter followers, eventually transitioning to full-time content creation and monetization through speaking engagements ($10,000 per keynote), affiliate marketing, and digital products.

Contentcontent-marketingothervia Nathan Latka Podcast
The Brotherhoodby Sean Gallagher

The Brotherhood is a premium, invite-only private business club founded by Sean Gallagher for curated successful entrepreneurs of high character. Starting from a casual 30-person Facebook group in Mexico, it evolved into a paid membership community offering exclusive access to rare entrepreneurs, vulnerability-focused mastermind conversations, and high-end adventure experiences like yacht trips to remote islands. The community maintains strict quality standards, having removed over 100 members who didn't meet integrity criteria, and is expanding with a planned 'Sisterhood' for women entrepreneurs.

Otherword-of-mouthsubscriptionvia Nathan Latka Podcast
Zendude Fitnessby Brandon Epstein

Brandon Epstein built Zendude Fitness as an anti-establishment fitness brand focused on simplifying fat loss and moving beyond physical transformation to life fulfillment. He generates revenue through three streams: a $10/month mastermind community (just launched), $500/month high-level coaching clients, and an Instagram consulting agency charging $300-$1,000/month for clients like Athletic Greens and FitLife TV. His most effective growth channel is Instagram, where he leverages direct messaging and creator collaboration networks.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
Flight New Mediaby Rich Brooks

Rich Brooks founded Flight New Media in 1997 as a web design and marketing agency in Portland, Maine, growing it from a solo operation in his living room to a full-service digital marketing firm serving small businesses and nonprofits. He later launched the Agents of Change conference in 2012 as a complement to his agency, running it profitably with 375-400 attendees and generating approximately $40,000 in annual profit while also securing $10,000-$30,000 in annual business from conference connections.

Agencyword-of-mouthothervia Nathan Latka Podcast
Mastermind Talksby Jason Gaynard

Mastermind Talks is an exclusive invite-only event for entrepreneurs founded by Jason Gaynard, building on his experience hosting mastermind dinners in Toronto. Starting with 4,200 applicants for 150 spots at $995, the event grew to $6,000 per ticket by maintaining intimacy and quality, with recent events generating approximately $800K-$900K in revenue from attendees alone. The business was built entirely through relationship-based networking and strategic speaker partnerships, with no paid marketing.

Otherword-of-mouthsubscriptionvia Nathan Latka Podcast
Bellhopsby Cam Doody

Bellhops is a tech-enabled marketplace connecting DIY movers with local, vetted college athletes who provide affordable moving and lifting help at $40/hour. Operating in 128 US cities with nearly 5,000 active service providers and processing 3,000-5,000 bookings weekly, the company has raised $8M+ in funding (including a $600K seed from Lampus Group and a $6M Series A led by Binary Capital).

Marketplaceplatform-parasiticusage-basedvia Nathan Latka Podcast
Bundlepostby Robert Caruso

Bundlepost is a patented social content management system co-founded by Robert Caruso, a Forbes-listed top 40 social media marketer. The platform uniquely aggregates RSS feeds and content sources to enable users to curate, schedule, and manage social content 80% more efficiently than traditional methods. After building the company to scale over several years while working 80-hour weeks, Caruso promoted his CTO to CEO and transitioned to focus on building his personal brand in the digital marketing space.

SaaSothervia Nathan Latka Podcast
Success Societyby Stephanie Nicolich

Stephanie Nicolich founded Success Society in August 2015 as a free community platform for women entrepreneurs, offering resources, tools, training, and mentoring from seven expert CEOs. The platform has grown to tens of thousands of active members with over 500 fully profiled members, generating revenue through a $97/month e-course offering and an $1,997 eight-week intensive bootcamp that runs quarterly with attendance doubling each iteration. She's built a team of eight and leveraged email marketing (4,000 opt-ins in a four-week period from a free lead magnet) to drive growth.

SaaScontent-marketingfreemiumvia Nathan Latka Podcast
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