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Own Pain Startups

1659 companies built from own pain. Founded to solve a problem the founder personally experienced.

1659
Companies
$364k
Avg MRR
$25.0M
Top MRR
481
With MRR Data

How They Grew

word of mouth426 (26%)
content marketing235 (14%)
enterprise direct sales147 (9%)
product led growth135 (8%)
partnerships130 (8%)
seo71 (4%)
cold email66 (4%)
product hunt launch58 (3%)

Pricing Models

subscription808 (49%)
freemium134 (8%)
one-time119 (7%)
usage-based80 (5%)
free38 (2%)
commission6 (0%)
commission-based2 (0%)
revenue-share1 (0%)
mixed1 (0%)
income-share-agreement1 (0%)
hybrid1 (0%)
consumption-based1 (0%)

Companies (1659)

Buddha Doodlesby Molly Hahn

Buddha Doodles is a creative project turned full-time business founded by illustrator Molly Hahn in 2011 as a daily meditative practice following personal hardship. Starting with free daily sketches on Tumblr and building an email list to 13,000 subscribers, Molly launched a gift shop in May 2013 that now generates $22,000-$28,000 monthly through merchandise sales, prints, cards, and other products. The community has grown to over 200,000 followers across platforms, with Facebook being the primary driver of growth at 160,000+ fans.

Othercontent-marketingothervia Nathan Latka Podcast
LifeOnFireby Nick Unsworth

Nick Unsworth built LifeOnFire, a business coaching and digital marketing agency targeting for-purpose entrepreneurs. The company generates significant revenue through a sophisticated event funnel that combines free/low-cost ticket acquisition via Facebook ads with high-ticket coaching upsells, generating $840,000 ARR from a single event with 42 high-ticket coaching sales.

Agencypaid-adssubscriptionvia Nathan Latka Podcast
Supreme Outsourcingby Lewis Lautman

Lewis Lautman founded Supreme Outsourcing after going broke funding 'The Yes Movie' in 2007, spending over $200,000 and realizing the pain of paying $80-120/hour for U.S.-based freelancers. Between 2008-2010, while building his entrepreneur training business, he began outsourcing overseas and discovered he was making more money fulfilling outsourcing work for other entrepreneurs than from his training business itself. He launched Supreme Outsourcing full-time in 2010 with a tiered pricing model ranging from $15/hour pay-as-you-go to $1,000/month for full-time virtual assistants, using customer financing to fund operations.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
Tweet Jukeboxby Tim Fargo

Tweet Jukebox is a content distribution system launched by Tim Fargo in February 2015 to solve his own pain point of managing frequent tweets for marketing purposes. The product grew to 16,000 users by the time of this interview, with approximately 150,000 tweets distributed daily, operating on a free model before planned paid tiers launching in 2016 at $9.99/month entry level.

SaaSproduct-led-growthfreemiumvia Nathan Latka Podcast
Heroic Public Speakingby Michael Port

Michael Port is an author and public speaking expert who built Heroic Public Speaking into a successful training business offering crash courses ($1,000), annual events in Fort Lauderdale, and a 4-month graduate program in Philadelphia. His first book, Book Yourself Solid (2006), sold approximately 500,000 copies primarily through email marketing to his network, establishing him as a thought leader whose subsequent books and courses have generated significant ongoing revenue.

Othercontent-marketingsubscriptionvia Nathan Latka Podcast
Pro Bloggerby Darren Rouse

Darren Rouse built Pro Blogger starting in 2002 as a personal blog, eventually consolidating 20-30 topic-specific blogs into his two main properties: Pro Blogger and Digital Photography School. Pro Blogger generates ~$4,000-5,000/month from eBooks plus six-figure event profits, while Digital Photography School reaches 4 million monthly visitors and generates over $1M annually through eBooks, affiliate marketing, and advertising. Growth is driven primarily through organic search, content marketing (7-8 pieces per week), and an email list of 950,000 subscribers adding 800 new emails daily.

Contentcontent-marketingfreemiumvia Nathan Latka Podcast
MyTimeby Ethan Anderson

MyTime is a two-sided marketplace and SaaS platform connecting consumers with local service businesses. The company operates a marketplace that takes a 40% commission on new customer acquisitions, plus MyTime Scheduler, online booking software designed to help businesses acquire, book, and retain customers. The platform serves over 2.5 million nearby businesses with approximately 1 million monthly visitors.

Marketplaceplatform-parasiticsubscriptionvia Nathan Latka Podcast
Scoopby Bill Hanks

Scoop is a news discovery network and marketplace connecting journalists with newsmakers/companies. Founded by Bill Hanks, former VP of Corporate Communications at Real Networks and PR director at Microsoft, the platform has 630 registered journalists (6% of business journalism market) after 7 months and recently began generating revenue (~$1,000/month) by charging companies $250 to algorithmically match their news to relevant reporters.

SaaSproduct-led-growthusage-basedvia Nathan Latka Podcast
BiggerPocketsby Joshua Dorkin

BiggerPockets is a freemium community marketplace for real estate investors founded by Joshua Dorkin in 2004. Starting as a personal forum to help himself learn real estate investing, Dorkin spent 3-5 years focused purely on building community before monetizing. The platform now has 390,000 members, over 10,000 paid subscribers at $9-$29/month, 1.2 million monthly unique visitors, and a podcast ranked #14 in business podcasts, generating well over $1.1 million in annual recurring revenue.

Marketplacecommunityfreemiumvia Nathan Latka Podcast
Quicksproutby Neil Patel

Neil Patel built Quicksprout into a content powerhouse generating 3.9 million monthly website visits, collecting approximately 1,000 email leads per day through educational marketing content. He is now building a SaaS product that automates the marketing optimization tasks he and his team have performed for hundreds of clients, offering a freemium model to help small businesses grow their web traffic without expensive consulting.

SaaScontent-marketingfreemiumvia Nathan Latka Podcast
Buy My Futureby Jason Zook

Jason Zook is a creative entrepreneur who sold his last name twice (first for $45,000 to headsets.com) and is known for making over a million dollars wearing t-shirts for brands. His latest venture, Buy My Future, launched with a unique 60-day transparent journal on Medium documenting the entire project, followed by 44 customer interviews to craft messaging. In just two weeks, he sold 165 lifetime access units at $1,000 each, generating $165,000 in revenue with $120,000 in profit after $8,900 in expenses, building a community around guaranteed access to his future projects.

SaaScontent-marketingone-timevia Nathan Latka Podcast
Basic Bananasby Christo Haugh

Basic Bananas is a marketing consulting and education agency founded by Christo Haugh that sells a year-long program called "The Clever Bunch" to small business owners in Australia (expanding to New Zealand and Los Angeles). The program costs $8,000-$12,000 annually and includes monthly workshops, weekly webinars, and online support. Over the past 12 months, Basic Bananas generated between $2-3 million in revenue with a 14-person team, using a paid advertising funnel that costs $20-50 per workshop attendee and converts 10% to the full program.

Agencypaid-adssubscriptionvia Nathan Latka Podcast
The Sales Whispererby Wes Schaefer

The Sales Whisperer, founded by Wes Schaefer in 2006, is a sales and marketing agency that generates approximately $500k annually by helping entrepreneurs implement CRM systems and sales strategies. Wes has built a recurring revenue business through Infusionsoft affiliate partnerships, earning $30k-$40k monthly in passive commissions from 300+ active customers, while diversifying into HubSpot, Active Campaign, and done-for-you support services.

Agencypartnershipssubscriptionvia Nathan Latka Podcast
Charisma on Commandby Charlie Hooper

Charisma on Command is an online education platform co-founded by Charlie Hooper that teaches social confidence and charisma. Using a lean startup approach with customer surveys and a creative scholarship contest, Charlie pre-sold $12,500 worth of a course that didn't exist yet by having 50 people write persuasive essays about why they needed the program. The course has since evolved into a membership portal with a sales page converting at 2-3% from cold traffic.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
Baby Bathwater Event Seriesby Hollis Carter

Baby Bathwater Event Series, co-founded by Hollis Carter and Michael Lubbidge, is a high-end mastermind event that brings together 100 carefully curated entrepreneurs and founders. The second official event generated approximately $330,000 in revenue from 110 attendees paying $3,000-$5,000 per ticket, with all profits reinvested into the community and future events.

Otherword-of-mouthone-timevia Nathan Latka Podcast
Ignite the Driveby Garrett Dunham

Ignite the Drive is a content platform founded by Garrett Dunham, a serial entrepreneur and startup advisor from Silicon Valley, after his previous accelerator Pre-Backed shut down due to burnout and a failed enterprise deal. The site shares tips, tricks, and frameworks for entrepreneurial mental fortitude through blogging and a newsletter. Currently generating revenue in the hundreds of dollars, it operates as a labor of love rather than a primary revenue driver.

Contentcontent-marketingfreevia Nathan Latka Podcast
MindTalk Technologyby Rob Burke

Rob Burke founded MindTalk Technology to create communication devices built into mouth guards that let users hear through vibrations transmitted via their jawbone and teeth. The company has soft commitments for 5,000 units and is working with professional teams like the Dallas Cowboys and Dallas Stars. Rob is raising $1.7 million on a convertible note with 6% interest, having already secured $100,000 in soft commitments.

Hardwarepartnershipsone-timevia Nathan Latka Podcast
Personal Trainer Development Center / Viral Nomicsby Jonathan Goodman

Jonathan Goodman is a 29-year-old entrepreneur who built the Personal Trainer Development Center and Viral Nomics brand, selling courses, books, and training programs to fitness professionals. His 1K Extra course launch from September 28-October 6 generated $299,962.15 in revenue with $285,433.38 in profit by using social-gated content (an Instagram operations document), email list leverage, and strategic $3,012 retargeting spend that drove 78-118 additional sales. He travels the world full-time with his girlfriend, using revenue to fund experiences across Hawaii, Thailand, Uruguay, Iceland, and Costa Rica.

SaaScontent-marketingone-timevia Nathan Latka Podcast
Scam Stuff (Modern Rogue Gear)by Brian Brushwood

Brian Brushwood is an entertainer and content creator with over 400 Discovery Channel episodes, 1M+ YouTube subscribers, and multiple podcasts. Three years ago, he launched Scam Stuff (Modern Rogue Gear), an online store selling magic equipment, lockpicking sets, and bar culture products. The online store has become his highest revenue stream, complementing his diversified income from podcasts ($2,000/episode via Patreon), corporate speaking ($10,000+/gig), stage shows, and TV production work.

Marketplaceproduct-led-growthone-timevia Nathan Latka Podcast
MeowTelby Sanya Petkovich

MeowTel is an Airbnb-style marketplace for cat sitting that shares profits with local shelters. Founded by Sanya Petkovich in August 2015 after she left a career in big tobacco, the platform had 50 registered sitters and 2-3 actual bookings three months after launch. The business is bootstrapped and focuses on building supply and demand equilibrium across its initial markets of San Diego, Richmond Virginia, and the San Francisco Bay Area.

Marketplaceword-of-mouthsubscriptionvia Nathan Latka Podcast
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