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Own Pain Startups

1659 companies built from own pain. Founded to solve a problem the founder personally experienced.

1659
Companies
$364k
Avg MRR
$25.0M
Top MRR
481
With MRR Data

How They Grew

word of mouth426 (26%)
content marketing235 (14%)
enterprise direct sales147 (9%)
product led growth135 (8%)
partnerships130 (8%)
seo71 (4%)
cold email66 (4%)
product hunt launch58 (3%)

Pricing Models

subscription808 (49%)
freemium134 (8%)
one-time119 (7%)
usage-based80 (5%)
free38 (2%)
commission6 (0%)
commission-based2 (0%)
revenue-share1 (0%)
mixed1 (0%)
income-share-agreement1 (0%)
hybrid1 (0%)
consumption-based1 (0%)

Companies (1659)

Mizzen+Mainby Kevin Lovell

Mizzen+Main is a performance fabric dress shirt brand founded by Kevin Lovell in July 2012. Starting with 20 shirts sold on day one to friends and family, the company has grown 4-5x year-over-year and sold 100,000+ units. The company commits to American manufacturing and employs veterans, maintaining premium positioning by never discounting products.

Otherword-of-mouthsubscriptionvia Nathan Latka Podcast
Nitro Marketingby Kevin Wilkie

Kevin Wilkie's Nitro Marketing generates over $4 million annually by teaching people how to start local marketing consulting businesses. He uses a sophisticated webinar funnel that generates 30% of sales during the live event and 70% through replays and recordings, with a recent webinar converting 398 attendees into 170 sales ($126,000). His growth is driven by affiliate partnerships that promote the webinars to their audiences in exchange for 50% commission on sales.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
The Foundationby Dane Maxwell

The Foundation is a 6-month SaaS education program founded by Dane Maxwell that teaches aspiring entrepreneurs how to build lucrative software companies from scratch. With approximately 1,400 students trained over four years and total revenue between $5-6 million, the program focuses on integrating emotional, logical, and physical development alongside business fundamentals. While less than 10% of students graduate with 10 paying customers within six months, 40% launch with at least one paying customer, and the program maintains an impressive 8/10 Net Promoter Score.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
Clueby Aida Tannen

Clue is a period tracking and fertility app founded by Aida Tannen that has grown to nearly 3 million monthly active users across 180+ countries. The company raised $10 million from Union Square Ventures and other investors while remaining pre-revenue, strategically focusing on user growth before monetization. With a team of 24, Clue is one of the most popular health and fitness apps globally, particularly in the US, Germany, France, and Mexico.

SaaSproduct-led-growthfreemiumvia Nathan Latka Podcast
Funded Todayby Zach Smith

Funded Today is a crowdfunding agency co-founded by Zach Smith that has raised over $40 million for 300+ campaigns on Kickstarter and Indiegogo. The company started when Zach's consulting client proposed paying via revenue share instead of upfront fees, which evolved into a three-tiered service offering paid media, press landing, and cross-collaborations. With 31 remote employees and $8M in 2015 revenue, Funded Today takes a 30-35% percentage of funds raised and operates with a unique due diligence testing phase to predict campaign success.

Agencyword-of-mouthusage-basedvia Nathan Latka Podcast
Chat with Tradersby Aaron Feifield

Chat with Traders is a weekly podcast launched by 25-year-old Aaron Feifield in January 2015 that interviews successful traders to help others learn trading. Starting from zero monetization but focused on audience growth, the podcast reached over 620,000 cumulative downloads in its first year with nearly 5,800 email subscribers, primarily driven by consistent weekly episodes and active Twitter engagement.

Contentcontent-marketingfreemiumvia Nathan Latka Podcast
Gimlet Mediaby Alex Bloomberg

Gimlet Media is a premium podcast network founded by Alex Bloomberg, a veteran of This American Life and Planet Money. The company produces high-quality narrative audio shows including Startup, Reply All, Mystery Show, Science Versus, and Surprisingly Awesome, generating over $1 million in annual ad revenue per show through CPM-based sponsorships well above industry standards ($50+ CPM vs. industry average of $20-30).

Contentcontent-marketingsubscriptionvia Nathan Latka Podcast
Virtual Valleyby Tom Hunt

Tom Hunt is a 26-year-old founder who left his job at Accenture in 2015 to launch Virtual Valley, a marketplace connecting entrepreneurs with vetted virtual assistants from the Philippines. The platform charges a 20% markup on assistant salaries ($500-$1,000/month per assistant) and offers recruitment, payment escrow, and time-tracking software. Tom projects $7,000 MRR by February 2016 and aims to build to $15,000 MRR by year-end, with a long-term goal of selling the company for $4 million.

Marketplaceothersubscriptionvia Nathan Latka Podcast
SeamlessDocsby Jonathan Endin

SeamlessDocs is a SaaS platform that transforms static PDFs into smart, interactive online forms for government and enterprise clients. Founded in 2013 by Jonathan Endin, the company struggled for the first year trying to serve small businesses before pivoting to local and state governments as their ideal customer. With over 300+ government customers across 40 states, a 99% annual retention rate, and $17,000 average annual contract value, they were projected to reach $2M in 2015 revenue and $20M in 2016.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
Bridge Equity Groupby Mark Gunye

Mark Gunye is a serial entrepreneur who operates two businesses: Gunye Tumie Inc., a family-run electronics components sales organization processing $2-4 million monthly in transaction volume with 2-5% margins, and Bridge Equity Group, a real estate fix-and-flip and multi-family acquisition business in Northern California. He generates approximately $100-200K+ profit per real estate deal (averaging 6 deals annually) by identifying undervalued properties through MLS listings, agents, and wholesalers, then adding value through renovations and strategic improvements before resale.

Otherpartnershipsothervia Nathan Latka Podcast
Calvin Appby Nick Sonnenberg

Nick Sonnenberg is a former Wall Street high-frequency trader who gave up a seven-figure salary to launch Calvin App, a productivity tool that helps users store 'someday' events and simplifies scheduling by showing overlapping free time without exposing full calendar details. Launched in public beta with ~400 monthly active users after being featured at Twitter's developer conference for innovative API integration, Calvin is pursuing a $750K funding round at a $6-8M pre-money valuation with plans to monetize through affiliate partnerships and brand integrations.

SaaSplatform-parasiticfreemiumvia Nathan Latka Podcast
Profits Engineby Michael Devlin

Michael Devlin launched Profits Engine, a membership platform combining e-commerce software tools with education for Amazon sellers. He generated approximately $110,000 in upfront revenue from 104 customers through a single webinar to his LinkedIn network (10.5k followers), with customers paying $997 for the Amazoners Academy course and upgrading to recurring subscriptions ($99-$199/month) for the Profits Engine software and tools.

SaaSproduct-hunt-launchsubscriptionvia Nathan Latka Podcast
Checklist Home Servicesby Liz Piccarazzi

Liz Piccarazzi left a six-figure job at American Express to launch Checklist Home Services in 2011, a professionally-run handyman service in Brooklyn and Queens that prioritizes customer experience. Completing 65 jobs in October at an average price of $400 per job with net profit of $60-$75 per job, the business operates with W2 employees rather than 1099 contractors and has expanded into a second venture, Citibin.

Serviceword-of-mouthusage-basedvia Nathan Latka Podcast
Batchbookby Pam O'Hara

Batchbook is a SaaS CRM platform founded by Pam O'Hara in 2006 to help small businesses manage customer relationships. The company bootstrapped to over 10,000 paying customers with an average monthly spend of $42 per customer and above 95% retention rates, using word-of-mouth and targeted paid social as primary growth channels.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
Be True Brand Uby Kimra Luna

Kimra Luna launched Be True Brand U, a $2,000 digital course program, in May 2014 and generated $880,000 in first-year revenue (May 2014-February 2015) through a combination of Facebook ads and webinars. She grew her email list from 5,000 to 10,000+ people and built a 20,000-member Facebook community, using a strategy of list-building with a free mini course, retargeting existing audience members through webinars, and aggressive email campaigns on launch closing days.

SaaSpaid-adsone-timevia Nathan Latka Podcast
The Investors Podcastby Stig Broderson

Stig Broderson left a six-figure commodities trading career in 2011 to pursue teaching and creating The Investors Podcast, inspired by Warren Buffett's philosophy of living authentically. Co-hosted with a friend in Maryland, the podcast has become the number one podcast in the world in stock investing, ranking #1 in its category with 17 competitors tracked. The show operates on a free model with no monetization yet, as Stig focuses on building value and maintaining editorial integrity.

Contentcontent-marketingfreevia Nathan Latka Podcast
Sellbreakerby John Colgan

Sellbreaker is a legal-tech SaaS platform founded by John Colgan that helps consumers cancel cell phone contracts without paying early termination fees by identifying carrier breaches in contracts. The company charges 35% of the savings (ETF amounts) and achieved a $13 million annual run rate by August 2015 with 13,000 users, maintaining a 100% success rate. Colgan raised just under $300,000 in convertible notes (partly from 500 Startups) and planned to expand to other consumer contracts under a new vertical-agnostic brand called Vito.

SaaSword-of-mouthusage-basedvia Nathan Latka Podcast
The Amazing Sellerby Scott Voelker

Scott Voelker built The Amazing Seller as a podcast and educational platform teaching others how to sell on Amazon through FBA private labeling. Starting his Amazon business in October 2014, he achieved $307,000 in gross revenue within 12 months with a 38% margin (~$114,000 net), while simultaneously building a successful podcast and coaching business. His teaching business now generates 75% of his income, demonstrating the power of documenting and monetizing expertise.

Othercontent-marketingfreemiumvia Nathan Latka Podcast
Dollyby Chad Whitman

Chad Whitman is a serial entrepreneur who first built Edranck Checker, a Facebook analytics tool that grew to $60K MRR before selling to Social Bakers for approximately $2.8M in 2014. He then co-founded Dolly, an on-demand moving marketplace that leverages pickup truck owners as a unique asset class, raising $1.7M seed and $8M Series A (valuation ~$50M range) by taking a 20% cut of jobs on the platform.

Marketplaceplatform-parasiticusage-basedvia Nathan Latka Podcast
8 Minute Millionaireby Justin Williams, Tara Williams

Justin and Tara Williams built 8 Minute Millionaire, an education platform teaching real estate investment and business building, after achieving $4.5 million in net real estate profits over four years. Their online education business, launched two years prior to this interview, rapidly accelerated in the last three months with $85,000, $125,000, and then $500,000 in revenue from newly launched high-end coaching programs ($25,000 per program with 20 slots). They leverage their podcast and existing audience to drive growth while maintaining time efficiency through delegation.

Othercontent-marketingsubscriptionvia Nathan Latka Podcast
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