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Partnerships for Other Startups

How 49 other companies used partnerships to get traction. Real revenue data, growth timelines, and replicable strategies.

49
Case Studies
$500k
Avg MRR (n=1)
$500k
Highest MRR
100%
$50k+ Hit Rate

Pricing Models

How They Got First Customers

referral from broker/acquaintance1
natural food stores1
Word of mouth and referrals from industry experts and friends in the running community who Jake consulted before launch1
Signing punk groups who didn't require financial stability1
Retail distribution through Sephora after pivoting from direct-to-school marketing approach1
Reddit - met co-founder Alex through entrepreneurship subreddit1
Local stores and farmers markets selling bottled curry paste and Indian meals1
Licensing deal with Chinese pharmaceutical firm1

Other Companies Using Partnerships

Mitchell Gold + Bob Williamsby Mitchell Gold, Bob Williams

Mitchell Gold and Bob Williams founded their furniture company in 1989 in North Carolina, combining Mitchell's decade of industry experience with Bob's graphic design skills. Starting with boldly-patterned upholstered dining chairs and eclectic tables produced through a local factory partnership, they grew into a multi-million dollar brand with hundreds of employees selling across retail locations nationwide.

Otherpartnershipsone-timevia How I Built This
Sukhi's Gourmet Indian Foodby Sukhi Singh

Sukhi Singh built Sukhi's Gourmet Indian Food from the ashes of a failed Oakland café in the early 1990s, starting with bottled curry paste and farmers market meals. The breakthrough came with refrigerated/frozen meals that landed in Costco, eventually scaling to over 50 products in around 7,000 stores across the U.S. The company was built with no outside investment and is now one of the largest Indian food brands in the country.

Otherpartnershipsone-timevia How I Built This
Apecaby Prasanna

Apeca is a venture capital and accelerator hybrid based in Bangalore that invests $100K checks for 5% equity in early-stage B2B SaaS companies, primarily from India. The firm operates on a hybrid model where founders can either raise subsequent equity (converting Apeca's stake into pure equity) or bootstrap and repay 3-7% of monthly revenues monthly starting at year one until hitting a 3x cap. As of the interview, Apeca has worked with 110+ companies, written checks into 47, and achieved four exits with three portfolio companies crossing $5M ARR.

Otherpartnershipsothervia Nathan Latka Podcast
Growth Marketing Conferenceby Vasily Ozerov

Growth Marketing Conference evolved from Startup Socials community mixers into a major industry event over five years. Starting in 2014 with 300 attendees and $150K expenses, it grew consistently ~25% annually, reaching 1,700 expected attendees in 2019 with $1.3-1.5M in projected revenue (50% from sponsors). The event became profitable in 2015 and achieved true scale through partnerships, strategic speaker curation, and sophisticated sponsor relationship management.

Otherpartnershipsothervia Nathan Latka Podcast
Oramed Pharmaceuticalsby Ndave Kydron

Oramed Pharmaceuticals, founded in 2006 by Ndave Kydron, developed proprietary technology to deliver insulin orally rather than through injections, targeting the massive diabetes market. The company went public on NASDAQ in 2013 pre-revenue and secured a major partnership with a Chinese pharmaceutical firm that paid $50 million ($12M investment + $38M licensing deal) while conducting FDA trials for approval.

Otherpartnershipsvia Nathan Latka Podcast
Transamerica Ventures

Transamerica Ventures is a corporate venture capital fund launched in 2014 with $140 million in capital, investing in InsurTech, FinTech, and enterprise software companies. To date, they have deployed over $60 million across 17 unique companies through 23 investments, averaging $1-5 million per initial check. The fund pursues a hybrid strategy combining financial returns with strategic value for the parent insurance company, including fund-to-fund deals with partners like FinTech Collective and Lear Hippo Ventures.

Otherpartnershipsvia Nathan Latka Podcast
Poseidon Asset Managementby Emily Paxia

Poseidon Asset Management is a venture capital firm founded by Emily Paxia and her brother Morgan in 2013, focused exclusively on investing in the cannabis industry. The fund has grown from $20 million to approximately $25 million under management, making late seed and early Series A investments while achieving a 40-44% internal rate of return over 3.5 years. With 30 active companies in their portfolio spanning business technology, agriculture technology, and consumer engagement solutions, the firm targets the rapidly growing cannabis market that Emily saw as a significant white space of opportunity.

Otherpartnershipsvia Nathan Latka Podcast
Impact Entrepreneur Center for Social and Environmental Innovationby Laurie Lane Zucker

Laurie Lane Zucker founded Impact Entrepreneur Center after 10+ years in social enterprise and impact investing to build an ecosystem for entrepreneurs focused on triple bottom line business (financial, social, and environmental returns). The organization operates as a LinkedIn-based network of 10,700+ members across 150+ countries and generates revenue through consulting engagements, success fees on funded deals (typically 5% of seed rounds), retainers, speaking engagements, and mentoring. Laurie is now scaling the model into a physical center combining incubation, acceleration, remote learning, and regional economic development initiatives in Massachusetts.

Otherpartnershipsothervia Nathan Latka Podcast
Doormanby Xander Adel

Doorman is an on-demand package delivery service founded by Xander Adel, a former Pixar technical director, that solves last-mile delivery problems by allowing customers to schedule package arrivals at convenient evening hours (6 PM to midnight). By 2016, the company had raised over $3 million, built a team of 10, and delivered over 100,000 packages across three markets (San Francisco, Chicago, and New York) with both direct-to-consumer and retail partnership models.

Otherpartnershipssubscriptionvia Nathan Latka Podcast
US Emerald Energyby Michael Slavin

Michael Slavin built US Emerald Energy, an oil and gas exploration company that brings investors into drilling partnerships, after recovering from bankruptcy post-military service. Starting with $203,000 raised from four people (including a stranger met at a gas station) in his first week and a half, he grew the company to $1 million in profit within 3.5 years. The company has operated for over 23 years, maintaining an 85-90% success rate on wells by focusing on PUD (Proved Undeveloped) reserves with 3D seismic data, and profiting from both investor management fees (20%) and direct well ownership stakes.

Otherpartnershipsothervia Nathan Latka Podcast
Ray Edwards (Personal Brand/Business)by Ray Edwards

Ray Edwards is a bestselling author and communication strategist who transitioned from freelance copywriting to building a scalable online education business. His 2015 revenue reached $678,000, with a single course launch generating $400,000 in one month through his email list and affiliate partnerships. He commands $150,000+ fees for copywriting projects and is launching a new book with a free+shipping model to drive course sales.

Otherpartnershipssubscriptionvia Nathan Latka Podcast
Zero Energy Design / Homemade Modernby Ben Uyeda

Ben Uyeda is an architect and designer who founded Zero Energy Design in 2006 and has built a real estate development practice by combining creative design with financial engineering. His flagship Boston project involved acquiring a $100k empty lot zoned for two units, negotiating a zoning variance with the city to build three units through sustainable design proposals, and creating innovative one-bedroom loft-style apartments tailored to Boston's young professional demographic—resulting in units selling for around $500k.

Otherpartnershipsvia Nathan Latka Podcast
Spark Labs Global Venturesby Frank Meehan

Spark Labs Global Ventures is a multi-location early-stage venture capital firm founded by Frank Meehan after his successful tenure at Horizon Ventures, where he served on boards including Spotify. The firm raised a $30 million fund in 2014 and has deployed approximately half of it across 52 portfolio companies, with an average deal size of $250-500K, while also operating the largest accelerator in Korea with 2,500+ attendees at demo days.

Otherpartnershipsvia Nathan Latka Podcast
Bridge Equity Groupby Mark Gunye

Mark Gunye is a serial entrepreneur who operates two businesses: Gunye Tumie Inc., a family-run electronics components sales organization processing $2-4 million monthly in transaction volume with 2-5% margins, and Bridge Equity Group, a real estate fix-and-flip and multi-family acquisition business in Northern California. He generates approximately $100-200K+ profit per real estate deal (averaging 6 deals annually) by identifying undervalued properties through MLS listings, agents, and wholesalers, then adding value through renovations and strategic improvements before resale.

Otherpartnershipsothervia Nathan Latka Podcast
Grom (U-Creat 3D)by Vincent Vandepel

Grom (formerly U-Creat 3D) is a 3D printing company founded in 2012 that delivers customizable 3D printed accessories through major retailers like Walmart, Amazon, and Overstock. Co-founded by Vincent Vandepel with a 50-50 equity split, the company generated $85K in revenue in 2015 and projected $1.2M for 2016, fueled by large retail partnerships and a unique hybrid manufacturing model combining Asian production with US on-demand 3D printing. Having raised $180K on a convertible note, the founders aimed to raise $750K in seed funding at a $6M valuation to reach $2-2.2M revenue within 18 months.

Otherpartnershipsothervia Nathan Latka Podcast
Morgan James Publishingby David Hancock

Morgan James Publishing is a hybrid traditional/self-publishing house founded by David Hancock that focuses on entrepreneurial authors. The company publishes approximately 135 titles per year from over 5,000 submissions, with a business model that pays authors 20-30% on physical book sales and 50-50 splits on ebooks. Notable authors published include Jeff Walker (Launch), Joel Combs (The AdSense Code), and Brendan Burchard (The Millionaire Messenger).

Otherpartnershipsothervia Nathan Latka Podcast
Content Marketing Instituteby Joe Pulizzi

Joe Pulizzi built Content Marketing Institute into a dominant player in content marketing education through a multi-revenue model centered on large-scale events. Content Marketing World, their flagship conference, generates approximately 70% of revenue through paid registrations ($1,100 average yield per person) and sponsorships, with the 2016 event projected to bring in $9.25-$9.5M in total revenue and $2.5M in profit.

Otherpartnershipssubscriptionvia Nathan Latka Podcast
Tiny (formerly Tiny Capital)by Andrew Wilkinson

Tiny is Andrew Wilkinson's investment holding company that acquires and operates profitable businesses. Starting with $4-5 million in seed capital from his design agency MetaLab's profits in 2013, the company has grown to manage over $300 million in revenue across 30 businesses, with $65 million in ARR and $40+ million in EBITDA. The company went public via reverse merger in 2021 and now manages a $200 million fund alongside its core operations.

Otherpartnershipsothervia My First Million
Moonbug Entertainmentby Renee

Moonbug Entertainment, founded by Renee (formerly of Maker Studios and Disney), acquired undermonetized children's YouTube channels including Cocomelon, Blippi, and Little Baby Bum. The company scaled from ~$20M ARR in 2019 to $230M+ with $100M EBITDA in 4 years, then exited to Blackstone-backed Candle for $3 billion in 2023, demonstrating the massive value in aggregating and monetizing organic YouTube IP.

Otherpartnershipsothervia My First Million
Permanent Equityby Brent Beshore

Brent Beshore founded Permanent Equity, a lower-middle-market private equity firm that acquires and holds small businesses for the long term. Starting with an accidental $1M SBA-financed acquisition of Media Cross (a military recruitment firm) in 2010 at age 24, he built a portfolio of 16 companies generating over $350M in annual revenue with $50M in free cash flow. His differentiated model charges no management fees, uses no debt, and takes 40% carry only on returned cash flow—the opposite of traditional PE.

Otherpartnershipsvia My First Million
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