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Other for SaaS Startups

How 353 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

353
Case Studies
$165k
Avg MRR (n=11)
$1.0M
Highest MRR
55%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1

SaaS Companies Using Other

Xpoviby Mustafa Hisham

Xpovi is an Egypt-based SaaS platform that automates financial business planning for startups through an AI-driven questionnaire. Launched in January 2024, they've sold 20 one-time licenses at $249 each ($4,980 revenue) to customers like TGS, a grocery delivery company. The founders are planning to pivot to a subscription model within months, adding a dashboard for continuous financial modeling and reporting.

SaaSotherone-timevia Nathan Latka Podcast
ThinkOutLoud.ioby Jim

ThinkOutLoud.io is a bootstrapped SaaS product being built by Jim (a UX designer and coach) and his technical co-founder Scott to democratize user testing. Launched in private beta in May 2021 with 30 beta signups, the founders are approaching this as a lifestyle business, dedicating only 8 hours per week while Jim generates $5.3K/month from his UX coaching and design services agency. They aim to acquire 10 paying customers by end of year with a freemium pricing model determined by user feedback.

SaaSotherfreemiumvia Nathan Latka Podcast
Informby Michael Ozalparti

Michael Ozalparti founded Inform in 2018 as a SaaS pivot from his professional services company Sabazo, which grew to $1M ARR over five years. Inform is a learning management system targeting hospitality enterprises, differentiated by bundled, high-quality video and text-based training content. The company is bootstrapped with $200k saved from Sabazo and is currently in beta with pre-revenue status.

SaaSothersubscriptionvia Nathan Latka Podcast
Proximate.ioby Ross Andrews

Proximate.io is a pre-revenue enterprise SaaS platform for sales intelligence and predictive analytics, founded by Ross Andrews and technical co-founder Thomas Bowles. The four-person bootstrapped team (all under 26) has spent 7 months in development and is currently in beta with target launch in fall/early winter, aiming for 500 licenses within 12 months of full launch at $200/month per seat.

SaaSothersubscriptionvia Nathan Latka Podcast
Pulse Insightsby Jeremy

Pulse Insights is a SaaS company bootstrapped by Jeremy to $1 million in revenue without external funding. The founder is making himself wealthy through the business by taking distributions rather than raising capital, demonstrating an alternative growth path to venture funding.

SaaSothervia Nathan Latka Podcast
Santamintby Maxim Belaskovich

Santamint is building an information layer for cryptocurrency token economies, aiming to be the "Bloomberg of crypto." The team raised $2 million in their ICO (July 2017) and an additional $150,000 in presale, issuing their SAN token with dual revenue models: traditional SaaS subscriptions and crypto-based access via token staking. With 8 full-time employees, they plan to launch paid features within 6 months while currently building out their data infrastructure.

SaaSotherfreemiumvia Nathan Latka Podcast
Livepeerby Eric Tang

Livepeer is a decentralized video transcoding and live streaming platform built on the Ethereum blockchain. It solves the problem of centralized video streaming services failing in censorship-prone environments by allowing users to earn tokens as miners and stake in the network. The platform incentivizes participation through token economics, where participants benefit from network growth similar to early Bitcoin or Ethereum adopters.

SaaSotherusage-basedvia Nathan Latka Podcast
Lootby Nicholas Haas

Loot is a platform helping brands engage customers through incentivized user-generated content at scale, enabling micro-influencer marketing. Founded in 2012 by Nicholas Haas at age 22, the company grew from $200 in first-year revenue to over $500,000 by 2015, using a usage-based pricing model where brands pay a multiple of the rewards given to users. Nicholas also experimented with e-commerce through a side project called Startup Drugs, which generated mid-five figures in monthly revenue through Facebook ads.

SaaSotherusage-basedvia Nathan Latka Podcast
Alpha Rankby Brian Lay

Alpha Rank is a data science SaaS company founded by 26-year-old Brian Lay that uses time-series analysis to infer network structures and identify influential customers for brands. Drawing from his background in epidemiology and observations of human behavior patterns, Brian created a tool that scores customer influence and predicts network lifetime value. As of 2016, the company had raised $500,000 from angels and VCs, was in private beta doing free case studies, and remained pre-revenue while building out the technology with a team of seven engineers.

SaaSothersubscriptionvia Nathan Latka Podcast
Brand Bridge Orgby Lisa Song Sutton

Lisa Song Sutton is a multi-business entrepreneur who built a portfolio of companies including a real estate firm (Sutton and Chase) that generated $7 million in transactions over 11 months, Sin City Cupcakes which did nearly $1 million in revenue in 2015, and a television show called Live with Lisa. Her latest venture is Brand Bridge Org, a tech company that donates 100% of profits to entrepreneurship-focused entities.

SaaSothervia Nathan Latka Podcast
Venture Pactby Randy Reyes

Venture Pact is a SaaS platform launched in 2012 that helps businesses source and manage vetted software development teams. Founded by Randy Reyes, a former private equity analyst at Silver Lake Partners, the company operates on a hybrid model combining transaction fees (basic plan) and monthly subscriptions (premium plan). By 2015, Venture Pact had over 100 customers, was bootstrapped with 31 employees, and generated revenues in the seven figures.

SaaSothersubscriptionvia Nathan Latka Podcast
EFINby Derek Capo

Derek Capo, a former hedge fund analyst and founder of a study abroad business in China that generated $2.4M in cumulative revenue over 7 years, is building EFIN, a financial analytics SaaS platform. The company uses proprietary algorithms to analyze companies across five segments (board performance, executive management, valuations, technical analysis) and provide investment scores, positioning itself as a superior alternative to Yahoo Finance. Currently pre-revenue with $50K invested by founders and targeting a $500-700K seed round.

SaaSothersubscriptionvia Nathan Latka Podcast
Hayoby Nathan Latka

Hayo is a self-service subscription platform for running giveaways and social marketing promotions, primarily targeting the SMB market. The founder Nathan Latka received acquisition interest from multiple competitors including Vodago, ultimately signing a letter of intent with one buyer and proceeding through due diligence to sell the company before age 30.

SaaSothersubscriptionvia Nathan Latka Podcast
Hay-Oby Nathan Lacka

Hay-O is a Facebook app SaaS platform built by Nathan Lacka that grew to over 10,000 paying customers and $5 million in sales over five years. The company raised $2.5 million in venture capital and received an acquisition offer from a major competitor, prompting Lacka to transparently involve the entire team in the exit decision-making process as a learning experience.

SaaSothersubscriptionvia Nathan Latka Podcast
Data Gravity

Jake Cohen is Director of Customer Marketing at Data Gravity, a fast-growing startup. Previously, he was Director of Strategy at CBS where he was responsible for $62 million in annual sales through the Altitude Group, which sold integrated multimedia campaigns to major brands like Allstate and American Express. Before Data Gravity, he co-founded Privy, a marketing software for brick-and-mortar businesses to track online marketing activities to in-store sales.

SaaSothervia Nathan Latka Podcast
Exceptional

Justin Mears joined Exceptional, a SaaS company, in 2012 as director of revenue when it was doing ~$700K ARR. He helped scale it to $1.9M ARR in one year before Rackspace acquired it for $12 million in 2013. Mears later co-authored the book 'Traction,' which sold 38,000 copies self-published and secured a six-figure advance from Portfolio Random House for a 2024 relaunch.

SaaSothersubscriptionvia Nathan Latka Podcast
Owlerby Jim Fowler

Jim Fowler is a serial entrepreneur who built Jigsaw, a business data company, from 2003 and sold it to Salesforce in 2010 for $175 million (with a $25 million earnout). The company had $17-18 million in annual revenue the prior year with a $25 million run rate at the time of sale and was already cash flow positive. He is now the founder of Owler, a free competitive intelligence tool that tracks over 13 million companies using a crowdsourced model.

SaaSotherfreemiumvia Nathan Latka Podcast
Fully Accountableby Vinny Fisher

Vinny Fisher is the co-founder of Fully Accountable and founder of multiple businesses including Leading Health Supplements, which does $1.3 million in gross monthly revenue. His approach focuses on building quarterback/project manager operators within businesses to scale without being trapped in day-to-day operations, allowing him to maintain majority or senior minority interests across three operating businesses while also maintaining a personal coaching practice generating $5-10k monthly per client with 10-20 active clients.

SaaSothervia Nathan Latka Podcast
Bundlepostby Robert Caruso

Bundlepost is a patented social content management system co-founded by Robert Caruso, a Forbes-listed top 40 social media marketer. The platform uniquely aggregates RSS feeds and content sources to enable users to curate, schedule, and manage social content 80% more efficiently than traditional methods. After building the company to scale over several years while working 80-hour weeks, Caruso promoted his CTO to CEO and transitioned to focus on building his personal brand in the digital marketing space.

SaaSothervia Nathan Latka Podcast
Anthropic

Jenny Wen, Head of Design at Anthropic's Claude Codebase, discusses how AI is fundamentally transforming the design process and the role of designers. Rather than traditional gatekeeping and lengthy design processes, designers now focus on execution support, vision-setting, and rapid iteration with engineers shipping features at unprecedented speed. Claude Codebase's successful launch exemplifies this new paradigm, combining extensive prototyping exploration with rapid final execution and continuous post-launch iteration based on user feedback.

SaaSothervia Lennys Podcast
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