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Other for SaaS Startups

How 353 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

353
Case Studies
$165k
Avg MRR (n=11)
$1.0M
Highest MRR
55%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1

SaaS Companies Using Other

Cisco

This is an interview with G2 Patel, Chief Product Officer and President at Cisco, discussing how Cisco is positioning itself as critical infrastructure for the AI era. Rather than a startup traction story, this is a narrative about how a 90,000-person enterprise company is transforming its culture and strategy to be AI-first, focusing on networking GPUs and providing infrastructure for large-scale AI systems. The content discusses organizational strategy, leadership philosophy, and Cisco's role in the AI buildout rather than traditional startup metrics.

SaaSothervia Lennys Podcast
Rippling

This is a podcast interview with Matt McGinnis, Chief Product Officer (formerly COO) at Rippling, a $16 billion+ enterprise software company with 5,200+ employees. McGinnis discusses leadership philosophy, product management frameworks, and lessons from building a successful enterprise platform, contrasting his experience at Rippling with his nine-year journey at Inkling (2009-2018) where he struggled to achieve product-market fit.

SaaSothervia Lennys Podcast
Sundialby Julie Zhuo

Sundial is an AI-powered data analyst tool founded by Julie Zhuo, former head of design at Meta and author of 'The Making of a Manager.' The company helps organizations like OpenAI, Gamma, and Character AI automate data analysis and make better product decisions by diagnosing problems with data and treating solutions with design. Julie's unique trajectory from design leadership to data-obsessed founder reflects a broader trend where AI empowers individual contributors to do more with smaller, more nimble teams.

SaaSothervia Lennys Podcast
Sierraby Brett Taylor

Sierra is an AI startup founded by Brett Taylor, legendary product leader and builder who previously co-created Google Maps, invented the like button at FriendFeed, built Quip (sold to Salesforce for $750M), and served as CTO at Facebook and co-CEO at Salesforce. The company is building AI agents to help with customer service, sales, and enterprise operations, positioning itself at the forefront of what Taylor believes is the inevitable shift toward agent-based software and outcome-based pricing models.

SaaSothervia Lennys Podcast
Mercury

Mercury is a fintech company that evolved from a single core banking product to a multi-product platform in 2024, launching personal banking, bill pay, invoicing, spend controls, and employee reimbursement features. The company scaled from zero product managers at 400 employees to 30 PMs by focusing on quality and user experience as a competitive differentiator in the 'boring' financial services space. Their approach to multi-product development emphasizes intentional organizational structure and craft-driven design.

SaaSothersubscriptionvia Lennys Podcast
Arise AI

Arise AI is an observability and evaluation platform for artificial intelligence that helps AI engineers understand model performance and impact. Founded on the evolution from machine learning models to large language models, Arise provides tools for the nascent AI ecosystem to evaluate and understand AI system behavior.

SaaSothervia Lennys Podcast
Nuraby Ben Lausier

Ben Lausier is a marketplace and product expert who has built and scaled multiple billion-dollar marketplaces at Lyft and Thumbtack. He recently started Nura, a healthcare navigation company that connects users with care advocates. The source material focuses primarily on Ben's insights on marketplace strategy rather than Nura's specific traction metrics.

SaaSothervia Lennys Podcast
Core Sciencesby Evan LaPointe

Core Sciences, founded by serial entrepreneur Evan LaPointe (4x founder, previously built Satellite, acquired by Adobe), teaches organizations how the brain works to improve team performance, product development, and decision-making. The company uses neuroscience-based frameworks to help leaders understand personality differences, optimize meetings, develop vision strategy, and create high-functioning team environments. LaPointe focuses on reducing the gap between what neuroscience knows works and what businesses actually do.

SaaSothervia Lennys Podcast
Open Door

Open Door is a digital platform for buying and selling real estate that offers all-cash offers to sellers seeking simplicity and certainty. Led by Brian Tolkin (Head of Product and Design), the company operates with a vertically integrated model combining product, operations, pricing, and capital markets expertise. Open Door has pivoted during challenges like COVID-19 to virtualize home-buying processes and now partners with platforms like Zillow to expand reach.

SaaSotherothervia Lennys Podcast
ChatPRDby Claire Vo

ChatPRD is an AI-powered tool for product managers built by Claire Vo, a veteran CPO with experience at Color, Optimizely, and LaunchDarkly. Built on nights and weekends, it has become the single most popular AI PM-specific tool on the market. The tool helps PMs accelerate their work, though Vo emphasizes it will complement rather than replace PM skills, which will evolve as AI adoption increases.

SaaSothervia Lennys Podcast
Notejoyby Ada Chen-Reiki

Ada Chen-Reiki is the co-founder of Notejoy and an executive coach who helps founders scale themselves. The podcast interview focuses on her framework called 'Curiosity Loops' for making better decisions, her career journey from Microsoft to SurveyMonkey (where she was SVP of Marketing) via a LinkedIn-acquired startup, and her coaching philosophy centered on values alignment rather than external metrics.

SaaSothervia Lennys Podcast
Zero Longevity Scienceby Tom Conrad

Tom Conrad is the CEO of Zero Longevity Science, focused on extending human lifespan and healthspan. As an experienced product leader who previously served as CTO of Pandora (grew to 80M users), VP of Product at Snap, and CPO at Quibi, Tom brings decades of lessons from both major successes and notable failures to his new venture.

SaaSothervia Lennys Podcast
Outpaceby Ravi Mehta

Outpace, founded by Ravi Mehta (former CPO at Tinder, Product Director at Facebook, VP Product at TripAdvisor), is a coaching platform designed to make expert-driven coaching more accessible. After spending 18 months as an entrepreneur-in-residence at Reforge helping build product leadership and strategy programs, Ravi identified a gap: while many learning resources exist (podcasts, blogs, cohort courses), one-on-one coaching remains largely inaccessible. Outpace combines product design, systems, content structure, and AI to scale expert coaching.

SaaSothervia Lennys Podcast
Pandoby Barbara Gago

Barbara Gago is building Pando, an opinionated employee progression platform designed to replace traditional performance reviews. Drawing on her experience as CMO at Miro (where she helped create the visual collaboration category) and VP Marketing at Greenhouse, she's applying lessons in category creation, branding, and opinionated software design to address systemic bias in how companies evaluate and progress employees.

SaaSothervia Lennys Podcast
Flexportby Ryan Peterson

Ryan Peterson built Flexport into a multi-billion dollar logistics company after experiencing firsthand the pain points of freight forwarding and customs brokerage while running a scooter/motorsports importing business. Before Flexport, he bootstrapped ImportGenius, a profitable search engine for shipping manifests that still generates millions in EBITDA, demonstrating his ability to extract value from public data and build sustainable businesses.

SaaSothervia My First Million
Co-Fertility

Co-Fertility is a marketplace that bundles egg freezing with egg donation to solve the affordability problem in fertility services. By offering free egg freezing to women who agree to donate half their eggs, and charging $13,700 to recipients seeking eggs, the company creates a two-sided marketplace addressing a growing market (20,000 US women froze eggs in the prior year) with a controversial but strategic business model designed to generate earned media.

SaaSotherfreemiumvia My First Million
Carryby Shaan Puri

Shaan Puri, founder of the education platform Teachable (sold for $250M when he was 31), is now building Carry, a tax optimization platform centered on solo 401k accounts and wealth-building strategies. The company helps entrepreneurs and business owners leverage tax code advantages like QSBS (Qualified Small Business Stock), solo 401k contributions, and real estate depreciation to reduce their tax liability.

SaaSothervia My First Million
After.com

After.com is a cremation-as-a-service platform founded by Mormons based in Provo, Utah. The company handles the full logistics of cremation—from lead capture to tracking—similar to Domino's Pizza Tracker, allowing customers to pre-plan or arrange services after death. The business was built on recognizing a major demographic trend: cremation in the US rose from 10% to over 50-70% of end-of-life choices in the past 20 years, a 'one chart business' opportunity.

SaaSothersubscriptionvia My First Million
Deetsby Paul English

Deets is a review platform launched by serial entrepreneur Paul English to challenge Yelp's outdated model. Instead of relying on reviews from strangers with different preferences, Deets surfaces recommendations from friends, influencers you follow, and algorithmically similar users using machine learning, inspired by TikTok's recommendation engine. English launched it two weeks before this interview and positioned it as a potential billion-dollar opportunity.

SaaSothervia My First Million
Play.ht

Play.ht is an AI audio generation platform with a side project called Podcast.ai that creates synthetic podcast episodes by training AI models on biographical content and voice recordings. The company demonstrates the capabilities of right-brain AI by generating realistic audio conversations, such as a 25-minute interview between Joe Rogan and Steve Jobs, showcasing both technical achievement and the emerging creative applications of AI.

SaaSothervia My First Million
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