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Other for SaaS Startups

How 353 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

353
Case Studies
$165k
Avg MRR (n=11)
$1.0M
Highest MRR
55%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1

SaaS Companies Using Other

Mythiaby Derek Pankaew

Mythia is a financial startup co-founded by Derek Pankaew that partners with banks to offer a debit card exclusively for gamers. The company has raised approximately $2.2 million in venture capital funding. Derek's entrepreneurial journey spans from bootstrapped passive income businesses to venture-backed startups in San Francisco.

SaaSothervia Tropical MBA
TouchMBAby Darren Joe

TouchMBA is a service founded by Darren Joe that matches prospective students with MBA programs. Darren operates as a solopreneur and has authored a book called 'The Fail-Safe Solopreneur' based on his experiences navigating entrepreneurship independently.

SaaSothervia Tropical MBA
CrewFireby Alan VanToai

CrewFire is a brand ambassador and influencer management platform founded by Alan VanToai, a non-technical founder who has successfully created and exited multiple software ventures without coding expertise. The company operates as a SaaS business focused on helping brands manage their influencer and ambassador relationships.

SaaSothervia Tropical MBA
Objection.coby Curtis Boyd

Objection.co is a SaaS business founded by Curtis Boyd to identify and dispute fake reviews on the internet. Curtis started by disputing a single review for a client and evolved the concept into a software platform addressing a multi-million dollar industry of online review manipulation. The business grew out of Curtis's expertise in review authenticity and his decision to study artificial intelligence to better combat fake reviewers.

SaaSothervia Tropical MBA
ZenMaidby Amar Ghose

ZenMaid is a niche scheduling software for maid services founded in 2013 by Amar Ghose. Born from the failure of Amar's own maid services company, the product pivoted to serve the industry he learned from firsthand. Amar has applied digital marketing strategies to the blue-collar maid services industry with his software solution.

SaaSothervia Tropical MBA
ShipHeroby Aaron Rubin

ShipHero is a remote company offering outsourced shipping fulfillment services and warehouse management software to eCommerce businesses. Founded by Aaron Rubin, a veteran of the eCommerce space, the company was born from his frustration with high shipping costs in his own business. Today, more than 1 in every 200 eCommerce packages delivered in America are shipped through ShipHero.

SaaSothervia Tropical MBA
HubSnacksby Ian Horley

HubSnacks is a productized service founded by Ian Horley that offers unlimited tasks on the HubSpot platform for a fixed monthly fee. After leaving corporate in 2014 to start a web agency, Ian struggled with the stress of agency work and pivoted to productizing his HubSpot expertise. The business represents a shift toward systems-driven operations and community-focused growth.

SaaSothersubscriptionvia Tropical MBA
Leadpages / Convert Player / EventsFrameby Simon Payne

Simon Payne is a serial software founder who served as technical co-founder of Leadpages before launching multiple ventures including Convert Player (a video tool) and EventsFrame (a ticketing tool). His entrepreneurial journey has yielded mixed results, and he is now focusing on helping build software platforms at Dynamite Jobs while discussing the critical relationship between developers and marketers in software business success.

SaaSothervia Tropical MBA
HipTenby Laurence Taylor

HipTen is a SwaS (Software with a Service) consultancy founded by Laurence Taylor and his wife that specializes in Salesforce solutions for the insurance industry. The founders recognized a market opportunity after initially struggling to find their niche in the startup ecosystem.

SaaSothervia Tropical MBA
Snappaby Christopher Gimmer

Snappa is a SaaS platform founded by Christopher Gimmer that enables users to create online graphics quickly and easily. The company has a co-founder structure and Christopher has publicly discussed the emotional challenges of entrepreneurship and the importance of work-life balance in building SaaS businesses.

SaaSothersubscriptionvia Tropical MBA
Easy China Warehouseby Brian Miller

Easy China Warehouse is a third-party logistics company founded by Brian Miller that helps online entrepreneurs consolidate products in China. The company operates within the Dynamite Circle, a community of globally-distributed entrepreneurs. While specific traction metrics are not provided in this source, the company serves a niche market of e-commerce sellers managing supply chains from China.

SaaSothervia Tropical MBA
Acumen.ioby Carl

Carl founded Acumen.io (formerly Kimolayo) seven years ago to democratize data-driven decision-making by embedding customer-facing analytics directly into SaaS platforms. The company provides a building block component that allows SaaS founders to offer dashboards and analytics to their end customers, positioning itself as the analytics equivalent of Stripe for payments or Auth0 for authentication. Through research on 250 top G2 companies, Carl identified major gaps in how SaaS companies implement client-facing analytics and created a five-level framework for improving customer analytics experience.

SaaSothervia Nathan Latka Podcast
Fractional CFO with Mighty Startupby Andy Gotthier

Andy Gotthier, president of Fractional CFO with Mighty Startup, is a serial entrepreneur who previously co-founded and scaled BotKeeper to Series B funding before exiting. He now helps startups in the $2-5M ARR range scale faster by implementing proper finance functions across planning, reporting, and analytics, and strategic decision-making. His approach emphasizes the ROI of investing in finance as a growth enabler rather than a cost center.

SaaSothervia Nathan Latka Podcast
Collectby Alex

Collect is a customer onboarding platform that helps SaaS companies reduce friction in their implementation process and improve time-to-value. Founded by Alex, the company started as a document collection platform and is pivoting toward becoming a comprehensive customer unbending (onboarding) solution. With research showing that 35% of churn is attributable to poor onboarding, Collect provides frameworks and tools to help teams streamline their customer implementation processes.

SaaSothervia Nathan Latka Podcast
RevOps Squaredby Ray

RevOps Squared is a SaaS benchmarking platform founded by Ray, an experienced executive with 30 years in subscription software and multiple exits. The company provides segmented SaaS performance metrics and benchmarks that help founders understand enterprise value drivers, replacing generic one-size-fits-all metrics with cohort-based analysis by ACV, revenue size, and business model. They recently launched an industry benchmarking program with 12 partners offering an interactive portal where companies can anonymously compare their metrics.

SaaSothervia Nathan Latka Podcast
Ebster

Ebster is a B2B SaaS platform that helps sales teams become data-driven by automating CRM data capture and analyzing relationship engagement to improve deal outcomes. The company helps teams identify high-performing sales practices, with customers seeing 3x win rate improvements through better engagement metrics and structured pipeline reviews. The platform integrates with Salesforce and HubSpot to provide visibility into deal dynamics and stakeholder engagement patterns.

SaaSothervia Nathan Latka Podcast
Vendorby Ariel Diaz

Vendor is a SaaS management platform co-founded by Ariel Diaz (previously founder of Blissfully, which merged with Vendor about a year ago). The company helps customers optimize SaaS spending and discover the right products by analyzing market data. As a 400-person, post-PMF company that has raised $200 million, Vendor competes in an increasingly crowded market and emphasizes velocity as the primary sustainable competitive advantage.

SaaSothervia Nathan Latka Podcast
Soft Solutions Limitedby Ankit Nagar

Ankit Nagar built a messaging automation platform (softsolutionslimited.com) to help local businesses in India reconnect with customers via WhatsApp, Facebook, and Messenger after experiencing the pain firsthand through his wife's dental practice. Pre-revenue at the time of interview, he invested $40,000 of his own money to build a team of 8 engineers and create an MVP with a custom messaging infrastructure to avoid Twilio costs. Launching in June 2023 with a $10/month subscription model, he plans to hire 50 sales representatives per month on pure commission to reach shop owners, restaurants, hotels, and other local businesses across India.

SaaSothersubscriptionvia Nathan Latka Podcast
Doc Salesby Mauricio Quiguela

Doc Sales is a contract and proposal automation platform that helps sales reps close deals by automating document generation and payment processing on top of CRMs. Founded by Mauricio Quiguela (a serial founder with 2 exits), the company started in Brazil two years ago and expanded to the US market in May. By implementing revenue operations methodology and aligning all departments around global KPIs (15% monthly MRR growth, <2% churn), they doubled their ARR in one year and tripled their paying customers.

SaaSothersubscriptionvia Nathan Latka Podcast
Relayedby David Okenyev

Relayed is a new product being built by David Okenyev, co-founder of Typeform, with just one other engineer. The product combines async audio conversations with meeting insights, aiming to reduce unnecessary meetings and help teams efficiently capture and share meeting highlights. Currently in beta with a few hundred people on the waitlist from a LinkedIn post.

SaaSothervia Nathan Latka Podcast
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