Hey Gov
Dustin Overbeck had built a successful agency called Town Web that specialized in helping local governments in the US redesign and build their websites. However, as the business grew, he found himself in an uncomfortable position: he was the only person who could solve the problems his clients faced. This bottleneck—what he describes as being both an "arsonist" creating problems and a "firefighter" solving only those he could personally handle—forced him to confront the unsustainability of his business model.
Recognizing that smart people could solve these problems without him, Dustin made a structural shift. He hired a General Manager to take operational responsibilities off his plate, freeing himself to focus on building actual software rather than delivering custom services.
Out of this realization, Dustin launched Hey Gov, a new software business designed to serve the government sector at scale. By shifting from an agency model to a SaaS model, he transformed the problems his Town Web clients faced into a standardized, scalable product that could reach far more governments without requiring his personal involvement in every project.
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