SaaS Startups

Adlato Software is a vertically-focused SaaS platform for manufacturing sales enablement, using Unity gaming platform and AR technology to create visual sales experiences for complex products. Founded in 2014 and relaunched in 2016-2017 under CEO Mark Murphy, the company has grown from $150k/month to $400k/month ($5M ARR) with 250 customers, primarily OEMs buying seats for their dealer networks, achieving a healthy 90-100k CAC payback through upfront setup fees.

log Sentinel is a B2B SaaS platform launched in 2017 that provides immutable audit trails using blockchain technology to prevent log tampering by administrators or internal actors. Growing from zero revenue to $4,000 MRR with 20 customers at an average of $200/month, the company has raised $110,000 and achieved zero churn, with half their customers coming through inbound organic search.

Passage Ways launched Onboard in 2014, a SaaS platform for secure board collaboration and information sharing on mobile devices and tablets. The company has grown to over 1,000 enterprise customers with a $7,000 average contract value and $7 million ARR, growing 60-70% year-over-year with 109% net revenue retention. Founded by Perun Shada (who started the legacy OnSemple employee collaboration product in 2003), the company raised $5 million in equity capital and employs 100 people across Indiana, Canada, and the UK.

Somi Central is a SaaS tool for social media managers that facilitates content collection from employees and customers for social media and employee branding purposes. Founded by 53-year-old Yann Toursou Anderson in Denmark, the company launched in 2017 with a product going live in February 2018, and has grown to 100+ paying customers generating $6,500/month MRR on a $150,000 investment. The founder leveraged his personal LinkedIn network of 15,500+ connections and organic word-of-mouth to acquire the first 100 customers, with a $30 customer acquisition cost on Facebook advertising.

Thousand Eyes, founded in 2010 on a $1M NSF grant, provides network intelligence and digital experience monitoring for enterprise customers. The company now has 250 employees, 500+ customers with an average contract value of $100K, and exceptional net revenue retention of 130-140%. With revenue since year one and a disciplined approach to capital deployment, they are targeting IPO readiness in 2-2.5 years.

Active Track is an employee monitoring and productivity measurement SaaS founded in 2011 by Anton Zidler. The company has bootstrapped to $378k MRR ($4.536M ARR) with 4,456 customers paying an average of $85-87/month, growing 56% year-over-year. Their primary growth driver is a freemium model that converts 33% of website visitors to accounts and 34% of active users to paying customers, supported by a 13-person sales and marketing team.

UrbanHire is a recruitment SaaS platform founded in 2016 focused on bulk hiring for high-turnover industries like banking. Currently generating ~$70k MRR from 168 paying customers out of 3,600 total users, with 80% retention. The company is pivoting from pure SaaS to an insurance broker model with tech components, targeting Indonesian mid-market companies with integrated HRIS and benefits administration services.

Channel Grabber is a multi-channel e-commerce SaaS platform founded in 2012 that helps online retailers manage sales across eBay, Amazon, Etsy, and Walmart from a single dashboard. After reaching a plateau, Mike Morgan took over as CEO in April 2017 and drove a 33% year-on-year growth by investing heavily in product development and content marketing, scaling from 85k to 110k MRR and acquiring 800 customers. The company is bootstrapped with $400k in venture debt and is targeting cash flow positivity while preparing a funding round of up to $3M at a $6-9M pre-money valuation.

Michael Ozalparti founded Inform in 2018 as a SaaS pivot from his professional services company Sabazo, which grew to $1M ARR over five years. Inform is a learning management system targeting hospitality enterprises, differentiated by bundled, high-quality video and text-based training content. The company is bootstrapped with $200k saved from Sabazo and is currently in beta with pre-revenue status.

Inspection Expert, founded in 2004 by mechanical engineer Jeff Kope, helps precision manufacturers automate quality inspection processes by converting CAD models into digital checklists. The company achieved $3.1M ARR serving 2,000 customers with an 8% annual revenue churn, growing from $180k/month a year prior. After 14 years of bootstrapped growth, Kope sold the company to IdeaGen for approximately $9.3M (3x ARR).

Indicative is a behavioral analytics platform launched in 2014 that enables product managers and marketers to analyze customer journeys across any data source, offering a generous free tier with a billion free events per month. The company has raised $4M+ in funding, maintains 15 employees in New York City, and achieves less than 5% annual revenue churn with an average customer paying $1,000/month. After introducing their freemium model in July 2018, they doubled month-over-month customer acquisition while focusing on product-led growth over traditional sales.

ReviewPro is a B2B SaaS platform for guest intelligence in the hotel industry, founded in 2008 by RJ Freelander. The company works with 45,000 hotel locations across 150 countries with a $15M ARR run rate (1.2M MRR) and 30% YoY growth. In 2016, Shiji acquired 80% of the company for approximately $28M, with RJ remaining as CEO to continue scaling the business.

Fund Apps is a bootstrapped RegTech SaaS platform founded in 2010 that provides compliance monitoring services to investment managers and hedge funds across 95 countries, monitoring over $6 trillion in assets daily. With 45 clients and ~$10M ARR (up from ~$5M a year ago), the company has achieved 100% net revenue retention while maintaining a lean, inbound-driven sales model with 91% new customer revenue and minimal expansion.

OrderMark, founded by 26-year-old Alex Cantree in January 2017, solves the problem of managing multiple online ordering platforms for restaurants by consolidating them into a single dashboard and printer. Starting from $1,500/month in November 2017, the company grew to $100,000/month in revenue with 1,000 paying restaurants averaging $100-150/month, achieving less than 2% monthly churn. The company has raised $12.6 million in capital (including a $9.5 million Series A in September) and employs 60 people across LA and Denver.

Visible is a SaaS platform founded in 2014 that helps companies send investor updates and report KPIs to investors, team members, and stakeholders. Built originally as an internal tool at a venture fund, it now serves 600+ paying customers at $150/month, having just crossed $1M ARR with 200% YoY growth and exceptionally low 2.5% annual revenue churn. The company has raised $1.1M, maintains a lean 5-person distributed team, and has grown primarily through organic channels.

Faraday is an AI-powered SaaS platform founded in 2012 that helps e-commerce and consumer brands predict customer behavior to drive lead generation, conversion, and lifetime value. Operating with a high-touch, enterprise sales model, the company has grown to 60 enterprise clients with an average contract value of ~$100k, generating approximately $6 million in ARR with $7.1 million raised to date.

Servoy is a low-code platform-as-a-service founded in 2001 by Jan Elman that enables rapid development of business applications for corporate users and independent software vendors. After 17 years of bootstrapped growth with only $1M in external funding raised in 2008, the company has scaled to over 1,000 customers, $30M ARR, 100 employees, 30% YoY growth, 3% revenue churn, and net revenue retention above 100%. The company maintains healthy unit economics with a 12-14 month customer acquisition payback period and a $1 CAC to $1 ACV ratio.

FindCRA, launched in 2017, is a SaaS platform helping local banks comply with the Community Reinvestment Act by identifying qualified nonprofits for community investments. After pivoting from a high-touch agency model in 2016, the company now offers a data-driven, scalable platform with three pricing tiers ($1,250-$5,000 annually). With 11 banks currently using the platform and $14-15k ARR, they've raised $900,000 and operate a 3-person team based in Louisville, Kentucky.

Benevity is a B2B SaaS platform founded in 2008 that helps Fortune 1000 companies manage employee giving, volunteering, and grants programs. With 450 enterprise customers averaging $100k ACV and ~$45M ARR (50% from SaaS), the company has achieved 98% customer retention, 120%+ net revenue retention, and 47% YoY growth, primarily driven by word-of-mouth referrals and low CAC from strong service delivery.

Parrot QA is a codeless cloud-based functional testing platform launched in 2016 by Jake Kring as a side project while running Scripted. With 5 paying customers generating $500/month in MRR, Jake acquired them primarily through Facebook ads at a $1,000 customer acquisition cost. Though the product recently found product-market fit, Jake continues to run it slowly as a side business while focusing primarily on his e-commerce SaaS venture, Skylight Frame.