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Other Startups

469 case studies with real revenue and traction data from other startups.

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Golden Hippoby Craig Clemens

Golden Hippo is an e-commerce company founded by Craig Clemens that generates over $1 billion in annual sales through sophisticated marketing and advertising strategies. Craig is a renowned marketing expert known for studying historical marketing campaigns and linguistic persuasion techniques to drive conversions and customer acquisition. The company demonstrates mastery of paid advertising channels, particularly Facebook and YouTube, combined with deep copywriting and behavioral psychology expertise.

Otherpaid-adsvia My First Million
Moonbug Entertainmentby Renee

Moonbug Entertainment, founded by Renee (formerly of Maker Studios and Disney), acquired undermonetized children's YouTube channels including Cocomelon, Blippi, and Little Baby Bum. The company scaled from ~$20M ARR in 2019 to $230M+ with $100M EBITDA in 4 years, then exited to Blackstone-backed Candle for $3 billion in 2023, demonstrating the massive value in aggregating and monetizing organic YouTube IP.

Otherpartnershipsothervia My First Million
NFXby James Currier

NFX is a venture capital firm founded by James Currier with approximately $1.6 billion under management. The firm specializes in identifying and investing in companies built on network effects, having identified 17 mathematical principles underlying network-driven businesses. Currier shares insights on founder characteristics ("savage founders"), technology windows, and the importance of language and network dynamics in building world-changing companies.

Otherothervia My First Million
Touchland

Touchland transformed hand sanitizer from a commodity product into a luxury item by applying premium design, fragrance, and limited collaborations (Hello Kitty, Disney). The founder raised $67,000 on Kickstarter, achieved $1M in first-year revenue, and experienced explosive growth during COVID-19. Recently acquired for $880M with projected $130M annual revenue.

Otherproduct-led-growthothervia My First Million
Multiple businesses (Chris Amon's portfolio)by Chris Amon

Chris Amon is a serial entrepreneur running 6+ profitable side hustles simultaneously, generating approximately $8,000 per day in cash flow. His portfolio includes the Beaver Snacks e-commerce business (reselling Bucky's merchandise), pet cremation logistics, Bitcoin mining hosting on Facebook Marketplace, and concept-stage ideas like floating golf hole-in-one challenges and repurposing tourist trap businesses. He operates with a bias toward rapid validation, focusing on low-competition market segments with high-ticket pricing and strong margins.

Otherword-of-mouthothervia My First Million
Galaxy Digital Holdingsby Mike Novogratz

Mike Novogratz is a veteran trader and investor who made his first million at Goldman Sachs and later became a billionaire at age 40 through Fortress Investment Group, a publicly-traded hedge fund and private equity firm co-founded with Pete Brigger and Wes Edens. He now leads Galaxy Digital Holdings, a crypto and data center company with 600 employees, having invested significantly in Bitcoin since 2012-2013 when it was trading at $96.

Otherothervia My First Million
Creator Camp

Creator Camp is an Austin-based accelerator/studio founded by a YouTuber with 800,000 followers that identifies and funds emerging creators making cinematic, scripted short-form video content. The company aims to produce high-quality films and videos on $100,000-$200,000 budgets that can achieve millions of views and theatrical distribution, capitalizing on the growing trend of professionally produced, acted-out content on platforms like YouTube, TikTok, and Instagram.

Otherothervia My First Million
Mobile Emissions

Mobile Emissions is a service that brings vehicle emissions testing to customers' homes for $50-60, eliminating the need to visit mechanic shops. The founders were getting most customers from organic Google search but had dismissed paid Google Ads after a poorly-tracked initial attempt with free credits. The business had opportunity to significantly scale by properly executing Google Ads and optimizing their value proposition on their website and Google Business Profile.

Otherseoone-timevia My First Million
Tommy Distressed Investing (Personal Business)by Tommy

Tommy is a solo distressed investing operator who specializes in buying bankruptcy claims—particularly in cryptocurrency—at steep discounts and waiting for payouts. Starting with a small hedge fund buying Mt. Gox claims in 2014 for ~$80 per Bitcoin and eventually realizing 40x+ returns, he's built a lifestyle business operating from low-cost jurisdictions, partnering with institutional firms on larger deals while personally compounding capital at 30-50% annually through claims work and selective deep-value positions.

Otherword-of-mouthothervia My First Million
Savannah Bananasby Jesse Cole

Savannah Bananas is a baseball entertainment company founded by Jesse Cole that revolutionized the sport by creating 'Banana Ball'—a fan-first experience with modified baseball rules, capped 2-hour games, flat $25 ticket pricing (taxes included), and constant entertainment innovations. The company grew from nearly bankrupt beginnings to an estimated $70-100M in annual revenue with 2M+ fans annually, a 3M-person waiting list, and more social media followers than all MLB teams combined.

Otherword-of-mouthsubscriptionvia My First Million
11 Madison Avenueby Will Guidara

Will Guidara shares the story of 11 Madison Avenue, a fine dining restaurant that became one of the world's best through the philosophy of 'unreasonable hospitality.' The restaurant built a culture around exceptional service through three tiers of gestures (one-size-fits-all, one-size-fits-some, and one-size-fits-one), employing a 'Dreamweaver' role to execute staff ideas. The approach generated significant word-of-mouth buzz and customer loyalty without traditional marketing, with Guidara now sharing these principles through a book, speaking engagements, and work as a writer/producer on the TV show 'The Bear.'

Otherword-of-mouthvia My First Million
Tiny (formerly Tiny Capital)by Andrew Wilkinson

Tiny is Andrew Wilkinson's investment holding company that acquires and operates profitable businesses. Starting with $4-5 million in seed capital from his design agency MetaLab's profits in 2013, the company has grown to manage over $300 million in revenue across 30 businesses, with $65 million in ARR and $40+ million in EBITDA. The company went public via reverse merger in 2021 and now manages a $200 million fund alongside its core operations.

Otherpartnershipsothervia My First Million
Acquisition.com

This is a transcript of a long-form interview/conversation about hiring, leadership, and entrepreneurship featuring the founder/operator of Acquisition.com, a business with a media brand and advisory practice. The founder discusses talent acquisition strategies, frameworks for evaluating intelligence and competence, scaling principles, and personal reflections on ambition versus life balance following major personal and professional milestones.

Otherothervia My First Million
Savannah Bananas / Banana Ball / Fans First Entertainmentby Jesse Cole

Jesse Cole built the Savannah Bananas from a struggling college summer baseball team in Gastonia (200 fans, $268 in the bank) to a billion-dollar entertainment phenomenon with a multi-million person waitlist and 10x more TikTok followers than the New York Yankees. By obsessively studying entertainment pioneers like Walt Disney, P.T. Barnum, and Bill Veeck, he completely reimagined baseball as a fan-first entertainment experience, introducing innovations like all-inclusive ticket pricing, banana ball (a new sport format), and elaborate on-field entertainment that turned skeptics into devoted fans.

Otherword-of-mouthsubscriptionvia My First Million
DeepMindby Demis Hassabis

DeepMind is an AI research company founded by Demis Hassabis to develop artificial general intelligence. Starting with game-playing AI that learned from minimal instruction, the company achieved landmark breakthroughs including AlphaGo defeating world Go champion Lee Sedol with unprecedented move 37, and AlphaFold solving the 50-year protein folding problem in one year, reaching 90% accuracy and enabling revolutionary drug discovery.

Otherothervia My First Million
Foam Party Hatsby Grace Rojas, Manuel Rojas

Foam Party Hats is a novelty merchandise company founded by Grace and Manuel Rojas that creates custom foam hats for events and sports occasions. The company gained massive viral traction when Chicago Bears wide receiver DJ Moore wore a custom cheese grater hat (a play on Green Bay Packers' cheese heads) during a post-game celebration that went viral with 2.2 million views, resulting in 10,000 orders in a week (~$500k in revenue). The founders appeared on Shark Tank and secured $100k for 25% equity.

Otherviralone-timevia My First Million
A1 Garage Doorby Tommy Mello

Tommy Mello built A1 Garage Door from a side hustle painting garage doors into a $300M+ revenue business operating across 23 states and 37 markets with 25,000 jobs per month. Starting in 2007 with cold calls to local contractors, he scaled through ruthless focus on brand, systems, and marketing spend ($4.3M/month), transforming from a scrappy hustler into a systems-driven leader. The business is now valued north of $1.7B after a partial exit.

Otherword-of-mouthsubscriptionvia My First Million
Product Talkby Teresa Torres

Product Talk is Teresa Torres's consulting and educational business focused on teaching product managers continuous discovery habits and the Opportunity Solution Tree framework. With 11,000+ students through Product Hack Academy and hundreds of direct coaching clients, Torres has become one of the most influential product management educators globally. The business operates through courses, consulting, and her bestselling book 'Continuous Discovery Habits'.

Othercontent-marketingsubscriptionvia Lennys Podcast
SpeakUpby Matthew Dix

SpeakUp is Matthew Dix's storytelling and public speaking coaching company that works with individuals and corporate teams at companies like Slack, Amazon, Lego, and Salesforce. Dix, a 59-time Moth Story Slam winner and elementary school teacher, teaches a methodology centered on identifying the five-second moment of transformation or realization that defines every good story, then using specific narrative techniques (stakes, surprise, vulnerability) to make stories memorable and impactful in both personal and business contexts.

Otherword-of-mouthvia Lennys Podcast
TikTok

This is not a startup pitch but rather an interview with Ray Cao, Global Head of Monetization Product Strategy and Operations at TikTok, discussing how TikTok operates as a company, its culture, and strategies for success on the platform. TikTok is valued at over $80 billion with parent company ByteDance valued at over $200 billion, generating nearly $10 billion in advertising revenue. The conversation covers TikTok's unique culture principles like "context no control," their global product development approach, and insights on creating successful content and ad campaigns.

Otherviralfreemiumvia Lennys Podcast
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