Content Startups

Jenny Hoyos is an 18-year-old content creator who has mastered the art of creating viral short-form videos, accumulating over 100M views. In an episode of My First Million podcast, she breaks down her step-by-step process for viral content creation, covering techniques like crafting compelling hooks, foreshadowing, storytelling through change, and audience analysis.

Kevin Van Trump transformed his background as a rural farm kid and commodities trader into The Van Trump Report, a farm newsletter generating $18M in annual revenue while operating with just 4 people. The newsletter provides valuable insights on agricultural markets, farming economics, and industry trends, resonating with farmers and agricultural professionals. His success inspired others, including Shaan Puri, to launch related ventures like Milk Road in the same space.

MrBallen, founded by John Allen (a former Navy SEAL), is a content creator and storytelling platform that went viral on social media through compelling storytelling. The channel launched after a single story about the Dyatlov Pass gained traction on TikTok, which led to the creation of Ballen Studios as a broader creative venture.

Omar Khan's SAS Podcast is a free content platform where he interviews B2B SaaS founders and industry experts about their businesses and strategies. Over the past year, the show has grown to 100 episodes with a loyal audience and has generated significant engagement through word-of-mouth and community support. The podcast supports a broader SaaS Club ecosystem that includes a free newsletter with over 5,000 subscribers, a growth calculator, and a mastermind group for founders scaling to seven figures.

The SaaS Podcast, hosted by Omar Khan since 2014, has become a go-to resource for founders building SaaS businesses. Now at episode 300, the podcast features interviews with proven founders and industry experts sharing strategies and insights. The show has built a strong community through consistent, valuable content and genuine storytelling that resonates with early-stage founders.

40 Aprons is a food blog started by Cheryl Malik that grew from a hobby to earning $18,000/month. In 12 months, her blog income grew nearly 4000% and traffic increased 1300% by focusing on consistent, high-quality content and leveraging Pinterest for growth. The business model relies primarily on display ads, affiliate income, sponsored posts, and freelance food photography services.