SaaS Podcast
Omar Khan started the SaaS Podcast in 2014 with modest expectations. "I never expected to be here when I started in 2014. I wasn't even sure if anyone was going to listen to the podcast," he recalls. His strategy was simple but effective: create episodes he would want to listen to himself, betting that others would find the same value. This creator-first mindset proved prescient.
By episode 300, the podcast had interviewed over 450 B2B SaaS founders and built a community of over 5,000 newsletter subscribers. What sets the show apart is Omar's refusal to let guests "brag about how wonderful they are." As founder Jared Bro noted, "One of the great things that Omar does in this podcast, is you don't let people get on and brag about how wonderful they are. We all learn from the mistakes they make." This focus on honest storytelling—failures and all—created a safe space for founders to learn from each other.
The podcast's 300th episode showcased testimonials from eight listener founders building diverse SaaS products: Alexander Watson (Open Forest's Explorer Land), Nick and Hannah Ippolito (SquareKicker), Jared Bro (Situation Hub), Maria Bovi (TeachFloor), Simon Berry (Fresh Projects), Cal Tiger (Shake and Send), Vignesh Ganeshan (Press9), and Anise Delpour (ThinkTanks). Their stories reveal the podcast's core value proposition: making founders feel less alone in their struggles. Maria Bovi explained how listening to pricing episodes "gave me the confidence to change our pricing structure." Simon Berry, a founder from South Africa outside Silicon Valley, found the podcast invaluable for learning "from other people's experiences going through exactly the same problems that we are facing."
The podcast continues to grow through organic word-of-mouth and community building. Omar has expanded the SaaS Club brand with offerings like Launch (for founders at 10K MRR) and Mastermind (for seven-figure scaling). The podcast's longevity and consistent quality have made it a foundational resource for the SaaS founder community.
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