Agency Startups
173 case studies with real revenue and traction data from agency startups.
Systemized.ly is a boutique marketing automation and systems consulting agency founded by David Abrams in 2014. The agency builds custom high-end funnels and marketing systems, charging $5,000-$20,000 per project, and generated $35,000 in October with a mix of professional services and recurring consulting packages. David intentionally keeps the team small (8 people, mix of full-time and contractors) and operates at a 40% cost-to-revenue ratio to maintain profitability while reinvesting in building scalable software products like Demio, a webinar platform launching in beta.
Nick Unsworth built LifeOnFire, a business coaching and digital marketing agency targeting for-purpose entrepreneurs. The company generates significant revenue through a sophisticated event funnel that combines free/low-cost ticket acquisition via Facebook ads with high-ticket coaching upsells, generating $840,000 ARR from a single event with 42 high-ticket coaching sales.
I'm Scalable is a digital marketing agency founded by Justin Brooke in August 2011 that manages online advertising campaigns for high-level clients including Trump University, Russell Brunson, and Stansbury Research. Operating as a lean team (primarily himself with contractors as needed), Justin manages approximately $1.5 million in monthly ad spend across clients and earns 5-15% commission on those budgets, generating over $90,000 in monthly revenue. The agency recently transitioned from struggling to reach $100K/month to rapidly scaling to $1.5M in managed spend, with plans to expand into media and content networks to capture higher margins.
Rich Brooks founded Flight New Media in 1997 as a web design and marketing agency in Portland, Maine, growing it from a solo operation in his living room to a full-service digital marketing firm serving small businesses and nonprofits. He later launched the Agents of Change conference in 2012 as a complement to his agency, running it profitably with 375-400 attendees and generating approximately $40,000 in annual profit while also securing $10,000-$30,000 in annual business from conference connections.
Alex Harris is an award-winning web designer and conversion rate optimization specialist who has built a premium consulting agency generating approximately $25,000 per month from 5 clients at $5,000/month retainers. His business model focuses on helping e-commerce businesses increase conversion rates through data-driven testing and optimization, with customers typically staying for 6 months and expanding into additional services. All customer acquisition comes through referrals, powered by his reputation for delivering results, combined with his podcast, book, and speaking engagements.
Chris Merkel founded Razor agency in 2008 at age 20, starting with his first client deal ($60-70k) from his mom's basement. By age 28, he grew the agency to over $3 million in annual revenue through word-of-mouth referrals, scaling from solo work to a team of 8-16 people across Atlanta and New York offices. The agency specializes in conceptual prototyping, iPhone apps, custom websites, and backend systems for startups and Fortune 100 brands.
Brad Martinot was laid off from Infusionsoft after six years as a product leader and launched Sixth Division in 2012 to provide Infusionsoft users with coaching, training, and implementation services. The flagship $12,000 "Makeover" two-day offering became a multimillion-dollar business, generating $1.6M in 2014 (95% from makeovers) and projected $3.1M in 2015. Brad also built complementary software offerings (Plus This at $59/month and a $97/month membership with live coaching calls) and leverages event sponsorships to acquire customers at scale, recouping service revenue to fund software growth.
Talking Shrimp is a copywriting agency and online course founded by Laura Belgraine, an award-winning copywriter with over 20 years of experience working with major brands including Bravo, NBC, Disney, and HBO. The business operates on a 50-50 revenue split between copywriting services (bringing in $30,000 in August alone) and The Copy Cure, an evergreen online course created with Marie Forleo that teaches people to write persuasively and authentically to drive sales.
Sparks Entertainment is a creative lighting design and event production agency founded by Gil Wellsford at age 21, now operating across New York, Philadelphia, and Washington D.C. The company generates approximately $1.2M in annual revenue by providing lighting, audio, audio-visual, and staging services for corporate events, tours, and social events. Growth is primarily driven through personal relationships and referrals, with 70-80% profit margins on events before capital equipment purchases.
Harris Media is a digital agency founded by Vincent Harris in his dorm room that provides comprehensive digital communications and strategy services for political campaigns and advocacy organizations. Operating with approximately 35 employees and 25 clients on retainer, the agency generates over $1.2M annually by managing websites, social media, video production, online advertising, and email marketing campaigns. The agency's primary revenue driver is email fundraising, which accounts for 70-90% of online donations for clients like Senator Rand Paul.
Nehal Kazim founded Amplify Corporation, a Toronto-based paid advertising agency, while still in university at age 22. Starting with $250/month retainer clients, he systematically increased prices and improved service quality, growing the agency to $300,000 in revenue in 2015 while managing $30,000-$50,000 in monthly ad spend across clients. The business operates as a cash flow engine to fund his personal development and information products.
Funded Today is a crowdfunding agency co-founded by Zach Smith that has raised over $40 million for 300+ campaigns on Kickstarter and Indiegogo. The company started when Zach's consulting client proposed paying via revenue share instead of upfront fees, which evolved into a three-tiered service offering paid media, press landing, and cross-collaborations. With 31 remote employees and $8M in 2015 revenue, Funded Today takes a 30-35% percentage of funds raised and operates with a unique due diligence testing phase to predict campaign success.
Franklin Cole is a sales funnel architect and advertising strategist who helps high-revenue entrepreneurs ($10M+) scale their businesses through strategic Facebook advertising and funnel optimization. He generates revenue through monthly retainers plus performance-based compensation, and has driven over $40 million in combined client revenue by spending $3-3.5 million on ad campaigns—demonstrating a 12x+ ROI. His approach focuses on mapping profitability paths before spending any money and optimizing for revenue-per-lead metrics.
Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency that has helped major brands like Coca-Cola and AT&T with complex marketing problems. He built thought leadership through his blog 60 Second Marketer and speaking engagements, starting with free university gigs 15 years ago and eventually commanding $5,000+ per speaking engagement. Speaking now comprises approximately 25% of his annual revenue, which exceeds $100,000 per year from speaking alone.
Greg Hickman built Mobile Marketing Engine, a done-for-you mobile marketing agency for independent retailers, after leaving his corporate role as head of mobile at Cabela's. He grew the business to $6,000 MRR through a mix of monthly service packages ($350-$750) and a $1,500 discovery audit offering that reduced sales friction. After losing $1,300 in MRR in a single month due to client churn and challenges with the retail SMB segment, he pivoted mid-journey to serve online marketers and solopreneurs using Infusionsoft marketing automation.
Jay Baer built Convince and Convert into a multi-million dollar strategy consulting firm with three equally-sized revenue streams: speaking (approx. $1.2M annually), corporate sponsorships (approx. $500K+ annually from podcasts), and consulting. The company operates a unique sponsorship model where corporate partners pay to host and sponsor content properties including six weekly podcasts, a top marketing blog with 4 million annual visitors, and numerous educational resources.
Vector Media Group is a bootstrapped web development and digital marketing agency founded by Matt Weinberg in high school around 2000, initially as a computer repair service before pivoting to web design and online marketing. Now 32 employees strong and generating $6 million in annual revenue, the company serves enterprise clients including Google, the Associated Press, and Columbia University, offering web development, design, branding, and ad spend management services. The agency has been on the Inc. 5,000 list for three consecutive years and has been profitable every month since inception without taking outside funding.
OutCold is an experiential marketing agency founded by Fritz Heffinger that specializes in creating mobile brand experiences using converted shipping containers and vintage vehicles. The agency did $2.5M in revenue in 2015 and works with major brands like Nordstrom, creating immersive on-the-road campaigns that prioritize authentic consumer interaction over traditional media buying. Fritz aims to scale the agency to $10-15M within 2-3 years as brands shift budgets toward experiential and guerrilla marketing.
Shari Alexander runs Observe Connect Influence, a persuasiveness coaching and speaking business generating $150,000 in annual revenue ($15,000 monthly in January 2016). Her revenue comes from three main streams: one-on-one coaching packages ($5,000-$35,000), speaking engagements ($5,000-$7,500), and online courses. She grew her business primarily through personal referrals and direct outreach to her target market, maintaining a highly engaged 3,500-person email list rather than chasing scale.
Haz Design is a product design agency founded by Tracy Hazard and her husband Tom that has co-designed over 250 consumer products generating over $1 billion in retail sales. Their flagship product, an office chair launched in Costco around 2010, has sold over 1 million units and generated approximately $1 million in combined fees and royalties. The business operates on a retainer-plus-royalty model, with monthly fees ($10,000-$20,000) covering costs and 2-3% royalties on product sales, achieving an 86% success rate for products launched in the last 10 years.