website Startups
3 case studies with real revenue and traction data from website startups.
Charisma on Command is an online education platform co-founded by Charlie Hooper that teaches social confidence and charisma. Using a lean startup approach with customer surveys and a creative scholarship contest, Charlie pre-sold $12,500 worth of a course that didn't exist yet by having 50 people write persuasive essays about why they needed the program. The course has since evolved into a membership portal with a sales page converting at 2-3% from cold traffic.
DealFlicks is a Priceline-style marketplace for discounted movie tickets, partnering with over 600 US theaters (including 13 of the top 50 chains) to sell empty seats at up to 60% off. Founded by Sean Wycliffe in late 2010, the company generates a ~$2.4M annual revenue run rate with 2x year-over-year growth, selling roughly 100,000 tickets and concession packages monthly at an average price of $15. Growth is driven primarily through SEO (people searching for movie deals), AdWords, and affiliate partnerships, with DealFlicks keeping 15-20% of transaction value while theaters capture the remainder.
Vango is a marketplace connecting emerging artists with novice art buyers, taking a 30% commission on transactions. Founded in 2013 by Ethan Appleby, the platform had 5,000 active artists and 100,000 lifetime buyers by March 2016, generating $1.6M in revenue in 2015 from nearly $5M in total art sales. Apple selected Vango as one of its top apps.