microservices Startups

Shopinpal, founded in 2014 by Shuram Shubhamanian, provides data migration and system integration services for small retailers moving to the cloud. The company operates on a hybrid model combining custom development fees (currently 70% of revenue, targeting under 20% by March) with recurring SaaS subscription revenue. With 153 paying customers spanning 1000+ locations globally, Shopinpal has grown to ~$20k MRR in pure SaaS revenue and expects to hit $1M ARR by July.

Proposify is a proposal and e-signature SaaS founded in 2014 that grew to $8M ARR by focusing on digital marketing agencies with a strong product-led growth motion. After aggressive expansion post-funding in 2018, the company faced declining growth, technical debt, and organizational dysfunction, leading to a 25% headcount cut in January 2022. Under new engineering leadership in 2023, the company achieved profitability and rebuilt its product (v3 beta), positioning for renewed growth while navigating the long-term SaaS marathon.