← Browse all

iOS app Startups

3 case studies with real revenue and traction data from ios app startups.

3
Case Studies
$213k
Avg MRR
$375k
Highest MRR
2
With Revenue Data
Candidby Zayn and Mathew

Candid is a mental health app using generative AI to help users get in touch with their mental health through daily video journaling. Users record highs, lows, and responses to therapist-sourced questions, and the AI extracts patterns, emotions, and topics to provide weekly emotional auras and insights. The team raised $500k in pre-seed funding and plans a Stanford launch with expansion to other high-stress universities.

SaaSproduct-led-growthvia My First Million
Latergramby Matt Smith

Latergram is a freemium SaaS platform that allows users to schedule and post to Instagram, launched in May 2014 by Matt Smith and co-founders. Starting with 20,000 signups at launch through heavy PR and founder outreach, the company grew to nearly 500,000 users and 3,000-4,000 paying customers generating $50,000 MRR by January 2016. The company raised a $1.2M seed round from investors including Rocket Ship and angels like Heaton Shaw and Aspect Ventures, aiming to reach $1M ARR in 2016 with 25-30% month-over-month growth.

SaaSword-of-mouthfreemiumvia Nathan Latka Podcast
$50k/mo
Proposifyby Kyle Racky

Proposify is a SaaS platform that streamlines the proposal creation and sales process for agencies and businesses. Founded in 2014 by Kyle Racky and Kevin after they ran a design agency, the product struggled initially at $800 MRR for 17 months before hitting product-market fit in late 2014 through improved templates and onboarding. Today the company generates $4.5M ARR, driven primarily by organic search and content marketing.

SaaSseosubscriptionvia The SaaS Podcast
$375k/mo

Other Technologys

Startups Using iOS app - 3 Case Studies | FirstMRR