iOS app Startups
3 case studies with real revenue and traction data from ios app startups.
Candid is a mental health app using generative AI to help users get in touch with their mental health through daily video journaling. Users record highs, lows, and responses to therapist-sourced questions, and the AI extracts patterns, emotions, and topics to provide weekly emotional auras and insights. The team raised $500k in pre-seed funding and plans a Stanford launch with expansion to other high-stress universities.
Latergram is a freemium SaaS platform that allows users to schedule and post to Instagram, launched in May 2014 by Matt Smith and co-founders. Starting with 20,000 signups at launch through heavy PR and founder outreach, the company grew to nearly 500,000 users and 3,000-4,000 paying customers generating $50,000 MRR by January 2016. The company raised a $1.2M seed round from investors including Rocket Ship and angels like Heaton Shaw and Aspect Ventures, aiming to reach $1M ARR in 2016 with 25-30% month-over-month growth.
Proposify is a SaaS platform that streamlines the proposal creation and sales process for agencies and businesses. Founded in 2014 by Kyle Racky and Kevin after they ran a design agency, the product struggled initially at $800 MRR for 17 months before hitting product-market fit in late 2014 through improved templates and onboarding. Today the company generates $4.5M ARR, driven primarily by organic search and content marketing.