Haz Designby Tracy Hazard
Haz Design is a product design agency founded by Tracy Hazard and her husband Tom that has co-designed over 250 consumer products generating over $1 billion in retail sales. Their flagship product, an office chair launched in Costco around 2010, has sold over 1 million units and generated approximately $1 million in combined fees and royalties. The business operates on a retainer-plus-royalty model, with monthly fees ($10,000-$20,000) covering costs and 2-3% royalties on product sales, achieving an 86% success rate for products launched in the last 10 years.
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