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Windows Startups

4 case studies with real revenue and traction data from windows startups.

4
Case Studies
$209k
Avg MRR
$415k
Highest MRR
2
With Revenue Data
Dev Slopesby Mark Price

Dev Slopes is a learn-to-code platform founded in March 2016 that generated $600k in first-year revenue primarily through affiliate partnerships on Udemy (90% of revenue) with over 100k students. They recently launched their own SaaS subscription model at $20/month, acquiring 130 subscribers in the first month ($2.6k MRR), with a goal to reach $1M annual revenue. The company raised $500k total ($190k from Kickstarter and $300k from private investor) and operates with an 8-person team.

SaaSplatform-parasiticsubscriptionvia Nathan Latka Podcast
$3k/mo
Carbon Black

Carbon Black is a cybersecurity SaaS company that protects endpoints (laptops, desktops, servers) against advanced threats by monitoring device activity and enabling attack replay and remediation. Under Patrick Morley's 10+ year leadership, the company scaled from ~$100k ARR with 20 employees to nearly $200M ARR with 4,300 customers including 35-36 of the Fortune 100, having raised $191M before going public in May 2018. The company charges approximately $30 per device per year and has built a subscription model with strong retention focus, ultimately achieving a $1.57B market cap.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
Advanced Solutions International (ASI)by Bob Alves

Advanced Solutions International (ASI), founded in 1991 by Bob Alves, is a software company serving nonprofits globally with an ERP, CRM, and website solution. The company is transitioning from traditional on-premise licensing ($60M total revenue) to pure-play SaaS, with their cloud business growing 60% year-over-year to $5M ARR from ~$300k/month a year ago. With 375 employees across three continents, 500+ SaaS customers, and a direct sales model supplemented by 100 business partners, ASI maintains exceptional retention (95%+ customer retention, targeting 101% net revenue retention) and is cash-flow positive after raising $56M.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$415k/mo
Concurby Mike Hilton

Concur was founded in 1993 by Mike Hilton, Steve Singh, and Raj Singh as a Windows shrink-wrap software product to automate expense reporting, initially selling for $69 directly to consumers. After a breakthrough Wall Street Journal review by Walt Mossberg that drove 2,000 sales in two days, the company pivoted from B2C to B2B, evolved through multiple technology platforms (client-server, intranet, SaaS), and despite nearly collapsing during the dot-com crash (stock price falling from $60 to $0.28), successfully transformed into a pure SaaS business that achieved 25%+ annual growth and was acquired by SAP for $8.3 billion in 2014.

SaaSword-of-mouthsubscriptionvia The SaaS Podcast

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