Vimeo Startups

William Candlein built Start React Native by first creating free educational YouTube content on React Native animations and gestures, eventually reaching 20,000 subscribers. When viewers repeatedly requested a course, he rapidly built an MVP online course in 2-4 weeks using Firebase, Stripe, and Vimeo. The business now generates $6,000/month in recurring revenue, with 100% of customers coming from his YouTube channel—demonstrating how consistent content creation and transparency can drive both audience and product-market fit.

Kimra Luna launched Be True Brand U, a $2,000 digital course program, in May 2014 and generated $880,000 in first-year revenue (May 2014-February 2015) through a combination of Facebook ads and webinars. She grew her email list from 5,000 to 10,000+ people and built a 20,000-member Facebook community, using a strategy of list-building with a free mini course, retargeting existing audience members through webinars, and aggressive email campaigns on launch closing days.

ITProTV is a subscription-based SaaS platform for IT training launched in 2012 by Tim Brume and co-founder Dom. Starting with zero capital from brick-and-mortar training center experience, they bootstrapped the business to nearly $9M ARR in four years by creating daily video content delivered by entertaining subject-matter experts in a TV-show format. Growth came primarily from an early partnership with tech influencer Leo Laporte and organic word-of-mouth as satisfied IT professionals recommended the platform to colleagues.