← Browse all

Vercel Startups

4 case studies with real revenue and traction data from vercel startups.

4
Case Studies
$10k
Avg MRR
$20k
Highest MRR
2
With Revenue Data
Savvy Calby Derek Reimer

Savvy Cal is a bootstrapped scheduling SaaS founded by Derek Reimer that crossed $20k MRR (~$240k ARR) as a solo founder operation. The product achieved its strongest growth month in October after the initial January 2021 product launch, with Derek crediting a strategic product launch with marketing consultant Corey Haynes. Derek is now planning his first engineering hire while maintaining a lean operation with outsourced support and marketing.

SaaSproduct-launchsubscriptionvia Startups For the Rest of Us
$20k/mo
Lunch Moneyby Jen

Jen is a solo founder who built Lunch Money, a modern budgeting app targeting the gap left by outdated competitors like Mint and YNAB. Starting from a personal spreadsheet tracking multi-currency expenses while traveling, she coded a full MVP in 8 months while living in Japan, and achieved $800/month MRR as a one-person operation. She's grown to 40% of users migrating from Mint, proving there's still room for innovation in the personal finance space.

SaaSword-of-mouthsubscriptionvia Indie Hackers Podcast
$800/mo
Arise AI

Arise AI is an observability and evaluation platform for artificial intelligence that helps AI engineers understand model performance and impact. Founded on the evolution from machine learning models to large language models, Arise provides tools for the nascent AI ecosystem to evaluate and understand AI system behavior.

SaaSothervia Lennys Podcast
Airtableby Howie Liu

Airtable is a no-code platform that democratizes business app creation. Founded 13 years ago by Howie Liu, it achieved early product-led growth success and became a SaaS darling. Recently, Airtable has undergone a major transformation to become AI-native, restructuring into 'fast thinking' and 'slow thinking' teams to ship AI capabilities weekly while maintaining infrastructure stability. Howie personally uses Airtable's AI agent Omni extensively and spends significant compute resources testing AI capabilities daily.

SaaSproduct-led-growthsubscriptionvia Lennys Podcast

Other Technologys

Startups Using Vercel - 4 Case Studies | FirstMRR