SendGrid Startups

NP Digital is a nine-figure revenue ad agency founded by Neil Patel that pioneered a product-led growth strategy by acquiring and giving away free software tools (Ubersuggest, Answer the Public) to generate leads. With 40% of agency customers coming from Ubersuggest users and collecting 20,000+ leads monthly, the company demonstrates how free premium software can drive acquisition into higher-margin services, generating eight figures in EBITDA from both the software division and agency services.

Lead Delta is a Chrome plugin that helps B2B professionals organize and leverage their LinkedIn networks for more effective selling. Co-founder Vedran Rasic launched it on Product Hunt and achieved remarkable traction: 499 customers on day one with a #1 product of the day ranking in year one, and repeated the #1 ranking a year later. The product has grown to 6,000 users organizing their LinkedIn connections with tags, notes, and personalized messaging features.