Salesforce managed package Startups

Modiji started as a sales services agency in 2019 and pivoted to SaaS in February 2021 after launching a Salesforce Managed Package for real-time contact data validation and sales stack visibility. Growing from $950K in 2021 to $1.7M ARR ($140K MRR) in 2023 with just 6 full-time employees, the bootstrapped company uses a consumption-based API pricing model targeting RevOps leaders at enterprise customers with average contract values around $80,000. Ken Hoppe and his two co-founders maintain 100% ownership while leveraging non-dilutive debt financing to scale their lean, profitable operation.

Modigy is a Salesforce-native SaaS that improves sales productivity by cleaning inaccurate contact data before reps make calls. The company achieved $1.7M ARR in its first full year of product operation (2021) with zero marketing spend, relying entirely on founder-led sales to enterprise customers worth over $1B. The founder emphasizes profitable growth, having remained profitable since 2021, and plans to scale to $3-4M EBITDA over the next two years without raising venture capital.