Salesforce ecosystem integration Startups

Jitterbit is an enterprise integration platform-as-a-service (iPaaS) founded in 2005 by the Sasan brothers. George Gallego joined as CEO in 2011 when the company had 50 customers and ~5 employees, scaling it to over 1,000 paying customers with $40-50M ARR by 2017, growing 70-80% year-over-year. The company acquired customers primarily through trade shows, webinars, and inbound marketing, maintaining a healthy 10% annual churn rate with 105% net retention.