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Payment processing Startups

3 case studies with real revenue and traction data from payment processing startups.

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Case Studies
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Tremendousby Couple (co-founder), Nick (co-founder and CEO)

Tremendous is a B2B payout and incentive platform that grew out of Gift Rocket, the founders' earlier consumer gifting startup. After realizing businesses were using Gift Rocket repeatedly for market research incentives and referral programs—unlike consumers with low retention—the team pivoted and focused on the B2B use case. Through direct sales to market research firms and other businesses, the company scaled to eight-figure annual revenue, remains profitable, and is fully founder-owned after buying back investor equity.

SaaSenterprise-direct-salesusage-basedvia Indie Hackers Podcast
Everywhereby Larry Talley

Everywhere is a fintech SaaS platform founded in 2018 by Larry Talley that enables businesses to collect payments via text messaging and phone numbers. Starting from barely $1M in revenue in 2018, the company accelerated dramatically after moving to Austin and focusing on a pay-by-mobile solution, reaching over $25M ARR by the current year. The company has built 10,000+ customers and 18,000+ users by partnering with major banks (Bank of America, Wells Fargo, KeyBank) and card networks (Visa, Discover), using a white-label model to reach thousands of merchants indirectly.

SaaSenterprise-direct-salesusage-basedvia Nathan Latka Podcast
CloudBedsby Adam Harris

CloudBeds is a SaaS platform that consolidates fragmented hotel operations software into a unified system serving 27,000+ customers managing 2.5 million beds globally. Founded by Adam Harris, the company grew from $10M ARR in 2018 to north of $50M ARR today, with 75% YoY growth over three years and a stated goal of $100M ARR in the next year. Beyond core hotel management, CloudBeds has expanded into fintech (payments, lending, payroll) and direct booking solutions, positioning itself as a vertical SaaS leader for independent hoteliers.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast

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