No-code Startups

Wash-Dry-Fold POS is a bootstrapped SaaS serving laundromats, a market almost entirely ignored by software vendors. Built by Brian Henderson over a 10-year arc—starting as a hardware reseller before rebuilding the product on Bubble during COVID—the company has reached seven figures in revenue with just seven employees while remaining independent, directly competing against a VC-backed rival with $220 million in funding.

Discovery is a social media and content management SaaS that combines Buffer-style scheduling with Jasper AI-powered content creation, targeted at small teams and marketing agencies. Founded by three recent university graduates including Luke Kellett, they launched just three weeks before this interview and acquired 15 paying customers generating $300/month in revenue through LinkedIn outreach and their incubator network. Built on Bubble.io as a no-code MVP over six months, the team is bootstrapped with support from Microsoft for Startups grants and credits.