Mobile Marketing Engineby Greg Hickman
Greg Hickman built Mobile Marketing Engine, a done-for-you mobile marketing agency for independent retailers, after leaving his corporate role as head of mobile at Cabela's. He grew the business to $6,000 MRR through a mix of monthly service packages ($350-$750) and a $1,500 discovery audit offering that reduced sales friction. After losing $1,300 in MRR in a single month due to client churn and challenges with the retail SMB segment, he pivoted mid-journey to serve online marketers and solopreneurs using Infusionsoft marketing automation.
Agencyword-of-mouthsubscriptionvia Nathan Latka Podcast