Mobile apps Startups
2 case studies with real revenue and traction data from mobile apps startups.
LearnVest was a financial planning software company founded by Alexa Hampton in 2007 that democratized financial planning for mainstream American families. Starting with free content and bootcamp programs, the company grew to 2.5 million users and 100,000 paying customers by offering transparent, affordable advice ($500/year) rather than fee-based commissions. The company was acquired by Northwestern Mutual in March 2015 for $375 million, leveraging the company's proprietary cash flow-based financial planning software and brand.
Vector Media Group is a bootstrapped web development and digital marketing agency founded by Matt Weinberg in high school around 2000, initially as a computer repair service before pivoting to web design and online marketing. Now 32 employees strong and generating $6 million in annual revenue, the company serves enterprise clients including Google, the Associated Press, and Columbia University, offering web development, design, branding, and ad spend management services. The agency has been on the Inc. 5,000 list for three consecutive years and has been profitable every month since inception without taking outside funding.