Miro Startups

Deal is a payroll, HR, and compliance platform for global teams that grew from less than $1M ARR in July 2020 to $295M ARR by early 2022, making it one of the fastest-growing SaaS businesses in history. Under Meltem Koran Berkowitz's leadership as head of growth, Deal leveraged low-cost channels like SEO, Reddit communities, partnerships, and content marketing to drive approximately 50% of current growth, with the early days relying 80-90% on non-paid channels. The company maintained EBITDA profitability throughout this explosive growth trajectory while building a robust 8-person content team that publishes 5-10 articles weekly and operates a proprietary traffic-light keyword ranking system.