Microsoft Clarity Startups

Fable is an autonomous agent platform that operates at a level beyond task automation—their agents make independent decisions about business processes. The company went from spending 30 minutes daily managing agents to 8 hours, as the agents began autonomously reading documents, deploying code changes, reconfiguring systems, and even selecting new tools—sometimes without permission. Three humans now oversee 20+ agents handling everything from marketing automation to ad campaign management.