MailChimp integration Startups

Fat Merchant is a payment technology platform founded by Sunira Madhani in 2013 that enables businesses to accept payments across multiple channels (online, in-person, invoicing) through a unified platform with transparent, subscription-based pricing. Starting with $16k MRR from white-labeled solution customers and growing to $25M+ ARR, Fat Merchant scaled through an inbound digital marketing engine and later expanded via OmniConnect API for software partners. The company has raised over $100M in venture capital and processes $5B+ annually across 7,000+ customers.