Customer.ioby Colin Neterkorn
Customer.io is a behavioral email automation platform founded in April 2012 by Colin Neterkorn and a co-founder he met at a product management job in New York. Starting with just five customers paying $10/month, the company reached $1M ARR in two years by focusing on technically hard problems like reliable triggered messaging without sampling. Despite significant infrastructure and technology choices mistakes along the way (bare metal servers, closed-source databases, early JavaScript framework bets), Customer.io scaled to over 250 employees and became a mission-critical tool for thousands of customers.
SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast