SwagUpby Michael Martocci
SwagUp is a branded swag creation and distribution platform that Michael Martocci bootstrapped from his mom's house to over $500k/month revenue in under 4 years. With 2,500+ clients and a team of 150+, the company leveraged an inherent viral loop where recipients of swag inquire about the source, driving inbound leads. The business was built with a scrappy initial tech stack (Wix, Typeform, Trello) and scaled through obsessive focus on customer experience and viral growth rather than traditional marketing channels.
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