Loom Startups

OneUp is a bootstrapped, profitable social media scheduling tool that differentiates itself by allowing posts to automatically repeat at custom intervals (daily, weekly, monthly, etc.). Founded by Davis Baer and Vishal Kumar in January 2017, the product gained initial traction through a Product Hunt launch and has grown primarily through content marketing—including a viral Google Sheet comparing 90 scheduling tools and high-quality Quora answers. The team uses personalized Loom videos during onboarding to create wow moments, resulting in 50%+ response rates and word-of-mouth growth.