JavaScript tracking script Startups

What Converts is a lead tracking and reporting SaaS platform born from Michael Cooney's pain point running a digital marketing agency. Bootstrapped and built over 6 months with co-founder Jeremy, the company launched in March 2015 and grew from five agency clients to over 1,000 customers doing $2.2M ARR, competing against well-funded rivals by focusing on superior product quality and word-of-mouth growth.