Hull (their own product for orchestration) Startups

Hull is a customer data platform founded by Roman Dardur that unifies fragmented customer data from multiple sources and synchronizes it across business tools in real-time. After 4 years of struggling to find product-market fit with an overly complex initial vision, Roman pivoted in late 2016 based on lunch conversation feedback, built a prototype in 5 days, and landed Mention as their first customer. Today with ~100 customers paying at least $1,000/month and $5M in funding, Hull has achieved strong PMF through word-of-mouth growth and a sophisticated IP-to-company targeting system for outreach.