Google Spreadsheets Startups

Fuel is a cloud-based financial department platform that automates financial reporting, projections, and analysis directly within Google Spreadsheets. The product eliminates complex integrations and setup costs by delivering P&L statements, cash flow analysis, financial projections, unit economics, and planning tools in a familiar spreadsheet interface.

Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency that has helped major brands like Coca-Cola and AT&T with complex marketing problems. He built thought leadership through his blog 60 Second Marketer and speaking engagements, starting with free university gigs 15 years ago and eventually commanding $5,000+ per speaking engagement. Speaking now comprises approximately 25% of his annual revenue, which exceeds $100,000 per year from speaking alone.

RUPAfi is an embedded lending platform providing BNPL credit to small businesses in India's B2B marketplaces. Launched in July 2020, the company grew from $5,000 MRR in June to $60,000 MRR by September (10x growth in 3 months) by partnering with major platforms like Flipkart and Walmart's B2B divisions. The company operates as a managed marketplace, handling customer acquisition, underwriting, and collections while balance sheet partners provide the capital, with RUPAfi keeping 40% of transaction fees.