Map My Fitnessby Robin Thurston
Map My Fitness (Map My Ride, Map My Run, Map My Walk, Map My Hike) was founded in 2006 by Robin Thurston after a cycling trip in Switzerland. The company grew to 20 million monthly active users by 2013 through purely organic, word-of-mouth growth with no paid customer acquisition. At exit, the company had $17 million in trailing 12-month revenue across multiple business lines (advertising, subscriptions, and SaaS API licensing) and was acquired by Under Armour for approximately $150 million.
SaaSword-of-mouthfreemiumvia Nathan Latka Podcast