Google Form Startups

Adam Robinson launched RB2B in March 2024 as a B2B lead generation tool after building Retention.com to $23.8M ARR with 6 employees. Using controversial LinkedIn storytelling (including posting about a cease-and-desist letter), he generated 1,600+ leads pre-launch with a 10% free-to-paid conversion rate. RB2B grew from $0 to $200K MRR by September 2024, adding an average of $60K new MRR per month, driven primarily by organic LinkedIn content and a simple freemium model.