Gong Startups

Mixpanel, founded in 2009, started as a product analytics solution for mobile and web teams. After explosive early growth fueled by a proprietary event database (Arbor), the company expanded into adjacent categories like messaging and data infrastructure. By 2018, facing 40% revenue churn and under-investment in core analytics features, leadership made a strategic pivot to focus exclusively on the core analytics product. Through rapid feature development (100+ features shipped in one year) combined with design-led architectural improvements, Mixpanel increased retention from 60% to 90% and NPS from 16 to 50 by 2021-2022.

Maddermore is an AI-powered SaaS platform designed to help remote sales managers improve team engagement and reduce sales rep stress through behavioral science and data integration. Co-founded by Matt Schenker (licensed therapist and management trainer) and an enterprise sales veteran, the company is currently in beta after a year of research involving 400+ sales team interviews. With a newly onboarded founding CTO from medical AI, they aim to launch an MVP within 6-9 months while running paid pilots with existing customers.